| The situation described at the tradeshow in this article has also happened to me, repeatedly and consistently. The difference? I AM technical. I just also happen to be a woman. I love the tech industry. I've been in it professionally since 1997, and I've run tech startups as a CEO for the past 13 years. And if there's one thing I can count on, it's the consistent, pervasive assumption that I'm not technical. I hate going to tech events with my fiance (or for that matter, any man), because people will come up to us, acknowledge me, and then ask him brightly: "So why are you here?" I once thought it would be funny to time it and see how long another person could go talking to only him and not making eye contact with me, even when he mentioned that he was at the event because of me. Current record? 13 minutes. 13 minutes of not looking at me, saying a word, or acknowledging that I was there. Every male that I've ever told this story to can't believe it until they go to parties and see it in action. It's so consistent, yet it's unbelievable until you see it. This is what it's like to be a woman in tech, even when you're a technical one. It's assumed that you're non-technical. But don't take that into account and lead with your credentials--whoops, no, that's "aggressive" and you shouldn't do that. Don't go to tech parties with a guy because you're assumed to be "the girlfriend." Don't go alone because you'll get hit on. But don't NOT go to tech parties, because that's where you'll meet investors and other potential contacts. Being a woman in tech is like walking through a maze with minefields at every turn and never knowing which one you'll hit. I'm here because I love this industry and I couldn't imagine doing anything else. But I hate that my physical appearance and gender connotes so many (invalid and ridiculous) assumptions. |
It did occur to me that a correcting mechanism for trade shows would be a gender balance in attendees. Maybe you're working different type of trade shows, but that was my recent experience.