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This rings pretty true to me. I live in Manhattan, and my wife is a personal chef, so she has to be one of the world's foremost collectors of anecdotal grocery price data you'll ever meet. She's noticed a lot of weird dissonances in the way people think about grocery pricing over the years I've known her. For example, despite its reputation, Whole Foods has some of the cheapest prices on staple pantry items in the city. Things like flour, sugar, eggs, butter, olive oil, milk, and rice, as well as many of the "365" branded packaged products are actually much cheaper than "low end" grocery stores like Gristedes or Key Food. Trader Joe's has a reputation as a high end grocery as well, but they have incredibly cheap produce and other perishables. If you go to Gristedes and buy a box of corn flakes you're going to spend $4-6. For that price you can buy 24 eggs! At Key Food you can buy pork chops for $2 / pound. Canned beans and other non-perishables can also be incredibly cheap. With the exception of the corn flakes, which - while delicious - is actually loaded with corn syrup - everything I just listed is perfectly healthy when prepared at home. Anecdotally, my mother spends an absolute fortune on nasty weight watchers meals because she believes they are "healthier" than just cooking herself a piece of chicken and some broccoli. My sister will eat a $3 lara bar that is "made with real fruit!" instead of a 25c banana. It doesn't surprise me that within the universe of packaged foods, people think that the expensive ones are healthier than the cheap ones. But I just wish people would figure out that within the universe of foods, the packaged ones are both more expensive and typically less healthy than cooking your own food. |
In the case of these new brands, they probably meet the same sanitary standards most of the time, and may be more healthy or better for the environment a lot of the time. However, I am convinced that their biggest feature is being that it lets Whole Foods feel like it is as big as Walmart when its purchasing managers negotiate with their suppliers.
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On another subject, while it may not help, Wolfram|Alpha lets you quickly approximate a consolidated "nutrition facts" for any recipe. It could be easy to compare to the weight watchers meal. For example:
https://www.wolframalpha.com/input/?i=1%2F4+lb+chicken+breas...