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by kuschku
3475 days ago
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Btw, the reason Trader Joe's is so cheap: It belongs to ALDI Nord, the sibling company of ALDI Süd, which runs the US ALDI markets. Founded by two brothers, the ALDI chains have the concept of insanely cheap products, but no rebates, no coupons, no extra - usually saving money by just rolling the entire pallet directly into the store from the truck, having no storage space, nor having to pay anyone to unload it. |
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The workers at this location are numerous, cheery and helpful; the store is well-put together, with large displays. Some items are cheaper, but mostly it just seems like boxed/frozen "health" food, that doesn't seem all that frugal to buy, so I pass on it.
Before this location was built, my friends would go to New Mexico to do Trader Joes runs, so I do believe other locations must be economically attractive enough to spend that sort of time/gas to get there.
It's just the local market I guess: there's many local boutique grocery brands in the area: Whole Foods, Vitamin Cottage, Sprouts, Luckys... It's either TJ is competing with them on price (they can be quite expensive...), or their competing on the much larger super markets, who are also raising their prices and bringing in luxury items, like pour-your-own-growler Kombucha.
It's sort of madne$$.