[rz2k]

I believe that Whole Foods made a strategic decision to avoid large suppliers like Kraft Heinz and Procter & Gamble, because they have too little bargaining power with large companies. The same people who may have defaulted to picking whatever brands their parents or even grandparents chose, were willing to choose new brands in Whole Foods. Not only were the old brands missing from the shelves, but the friendly people working there all seemed to think these new brands were about treating your body like a temple.

In the case of these new brands, they probably meet the same sanitary standards most of the time, and may be more healthy or better for the environment a lot of the time. However, I am convinced that their biggest feature is being that it lets Whole Foods feel like it is as big as Walmart when its purchasing managers negotiate with their suppliers.

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On another subject, while it may not help, Wolfram|Alpha lets you quickly approximate a consolidated "nutrition facts" for any recipe. It could be easy to compare to the weight watchers meal. For example:

https://www.wolframalpha.com/input/?i=1%2F4+lb+chicken+breas...

[hfsktr]

Thank you so much for that link. I've been searching for every ingredient and having to guess at some and that is really helpful. I didn't realize you could do that.

[rz2k]

I find it difficult to find out the explicit operators in Wolfram|Alpha. Using '+' seems obvious once you see it, but it wasn't to me before. Adding modifiers, like "steamed broccoli" might improve the accuracy of some of the statistics, but it took me a while to even find out that "head of broccoli" confuses it, while "bunch of broccoli" does not.