[primaprashant]

These are the price changes mentioned in the article:

Macs

  MacBook Neo: $699 (up from $599)
  13-inch MacBook Air: $1,299 (up from $1,099)
  15-inch MacBook Air: $1,499 (up from $1,299)
  M5 MacBook Pro: $1,999 (up from $1,699)
  M5 Pro MacBook Pro: $2,499 (up from $2,199)
  M5 Max MacBook Pro: $4,099 (up from $3,599)
  iMac: $1,499 (up from $1,299)
  M4 Max Mac Studio: $2,499 (up from $1,999)
  M3 Ultra Mac Studio: $5,299 (up from $3,999)

iPads

  iPad: $449 (up from $349)
  11-inch iPad Air: $749 (up from $599)
  13-inch iPad Air: $949 (up from $749)
  11-inch iPad Pro: $1,199 (up from $999)
  13-inch iPad Pro: $1,499 (up from $1,299)
  iPad mini: $599 (up from $499)

More products:

  Apple TV 4K: $199 (up from $129)
  HomePod: $349 (up from $299)
  HomePod mini: $129 (up from $99)
  Vision Pro: $3,699 (up from $3,499)

[GeekyBear]

To be fair, Microsoft announced their third XBox price hike today.

> The price of XBOX consoles will increase by US$100 for 512 GB models and US$150 for 1 TB models. We will also be sunsetting our 2 TB model.

https://kotaku.com/xbox-price-increase-2026-tariffs-buy-now-...

This is in addition to the other two recent price hikes.

[ErneX]

And it isn’t the 1st time they increased it, also PlayStation.

Microsoft said ram/storage increased prices 2.5x since late 25 and they expect it to increase another 2.5x by late 27.

[burnte]

> And it isn’t the 1st time they increased it, also PlayStation.

I keep seeing FLOODS of comments from people saying "at least Sony didn't raise prices1" Well, they did a month or two ago, so I have no idea why they say that. Literally everything with RAM is more expensive now.

[ErneX]

Yes, even the Switch 2. Nobody escapes this.

[downrightmike]

Microsoft should tell OpenAI to stop it

[ErneX]

I’d argue that Nadella has considered spinning off or even selling Xbox considering how it’s been going for them.

[Atotalnoob]

That doesn’t make sense, they spent billions on a shopping spree of game devs.

Their game pass business model, which is terrible for consumers once the rug pull happens, is making them a lot of money and market share

[ErneX]

In the hopes of selling more consoles and that didn’t work.

Not sure if you have seen the recent news but things are not looking great there. Gamepass is not making them a lot of money at all. Even after acquiring Activision their operating margin is 3%

Big layoffs / studio closures coming in July, on top of the previous ones.

Internal memo: https://news.xbox.com/en-us/2026/06/10/next-100-days-xbox-re...

Spinning off Xbox: https://www.reuters.com/business/microsoft-has-considered-sp...

[altmanaltman]

Most gamers think xbox is dead and Microsoft doesn't seem too sure either, they recently had a change in leadership but the whole division is not doing great and struggling. Game pass is not as popular as it used to be

[throwaway27448]

> Their game pass business model, which is terrible for consumers once the rug pull happens, is making them a lot of money and market share

It seems more like their game pass price hike destroyed market share. Whatever revenue it yielded them now is sure to cost them in the long term because people viewed them as price gouging and moved to playstation.

I don't understand the model, tbh. It strikes me as more useful as a loss-leader to build market share at cost to the company and make money in licensing fees long-term. But as it is, the console seems doomed.

[philipallstar]

> Their game pass business model, which is terrible for consumers once the rug pull happens, is making them a lot of money and market share

How much money is it making, and how much market share?

[wil421]

They should’ve done it a while ago before Microsoft acquired more studios.

[tonyedgecombe]

I suppose it doesn’t really fit into a business that is so focused on enterprise so I wouldn’t be surprised.

Especially seeing as Windows is becoming less relevant to the typical consumer as well.

[throwaway27448]

This would be incredibly foolish. The consumer value of windows has gone off a cliff, and while the Xbox hasn't been competing with the PS5, it's going to be a solid earner for decades. They just need to avoid another game pass catastrophe that destroyed trust with the consumer.

[ralfd]

what was the game pass catastrophe?

[wolvoleo]

Microsoft doesn't care about xbox like they care about copilot.

Watch any video from Microsoft leaders of the last years. It's all copilot copilot copilot. Not Xbox Xbox Xbox.

I mean it makes sense because "investors" are all screaming AI, not gaming. But for us it all sucks of course.

[HumblyTossed]

> To be fair, Microsoft

Not sure what Microsoft has to do with this and why it's fair.

[iwontberude]

I guess Microsoft makes consumer electronics and (as much as it makes me shudder to say it) is a peer of Apple. I agree it’s not fair to Apple to draw comparisons with Microsoft given the sheer amount of damage they’ve done to the world.

[zamadatix]

1.16x simple mean on XBOX 1.22x simple mean on Apple

Closer than I expected, but some products are quite the outliers. E.g. Apple TV is 1.54x. That's gotta hurt.

[barake]

Apple TV is a little worrisome, surprised the A-series devices jumped so much. They're on older lines and have mostly been a way to recoup R&D for flagships. Theyre either subsidizing other products to soften the increase, or older process nodes are under serious demand suddenly.

Doesn't bode well for the industry. PlayStation and Xbox both switched to mostly-commodity hardware this gen and are years old, yet also facing the same price pressure apparently

[windowsrookie]

Tim Cook stated Apple is eating some of the price increases. I'm guessing they chose not to with the Apple TV.

[simondotau]

The price increase may be factoring in the next Apple TV hardware revision, allowing that to be released without price being the dominant story around it.

[sgerenser]

Yeah, that seems to be the dominant theory, especially since the AppleTV hasn't been updated in a few years and is widely expected to be "due" for a new model within the next few months.

[jtmarl1n]

That makes a lot of sense

[godelski]

Is this true? I was under the impression that Apple signs long term deals with companies and the reason they didn't have a price hike for so long is because they were still getting parts are the former price

[scoot]

The trouble with long-term contracts is that they have an end date. Looking at my 5 year fixed mortgage which will end in just over a year, and it isn’t going to be pretty.

Apple doesn’t get a pass just because their contracts are many of orders of magnitude bigger.

[oarsinsync]

As wonderful as long term deals are, if Apple signed a long term deal with a supplier who didn't secure their supply chain properly, said supplier is going to either:

1/ Force apple to eat a price hike. Failing that, they can:

2/ Terminate their relationship with apple

3/ Go bankrupt trying to sell $2 for $1 (which leads us back to point 1)

[port11]

The Apple TV barely has any storage or memory, it’s already massively overpriced compared to any other set-top box.

[DaedalusII]

its so much better though. android junk UI and TV OS are so bad I will happily pay the Apple TV price just to get the remote and not get a headache when I get home from work and want to watch TV. the product name is too poorly thought out though

[devilbunny]

Yeah, it's one of the products where you are clearly paying an Apple tax for the hardware, but OTOH it's also one of the products where it's clearest that the Apple tax is paying for software that's both good and consumer-friendly. It's not a hackable box, but if you want to just hand something to a non-technical person to use in their house, it's considerably better than the alternatives.

[prepend]

I think it’s the only set top box that doesn’t show ads or sell viewing data.

[phatskat]

Right, this is the only reason I’d go for one if I ever had a reasonable opportunity. My Bravia is a nice TV, it’s solid in many respects, but the UI pushing ads and generally being unstable makes me not enjoy it.

It’s wild to think people can pay $2000 for the pleasure of seeing ads whenever they turn on their television (even in “apps only mod”), not to mention, I never have and will never enable the mic on the remote because fuck that, Google.

Tbh, Google TV may be one of my least favorite and most insidious Google products.

[ErneX]

This isn’t the 1st increase they do on these consoles.

[Narishma]

Xbox has had two or three other price increases before this most recent one.

[rconti]

1.67x on the ethernet version! $150 -> $250.

[drnick1]

Here is an alternative: put any Linux distro that packages Plasma Bigscreen on a old laptop or mini-PC. Add an HDMI-CEC for control with the TV's remote. It even comes with Ethernet!

[aucisson_masque]

It's a mess, how would you remotely start up your laptop ?

The plasma big screen is also not very well made, I don't know if you can even compare it to Android tv or apple tv.

And the last nail in the coffin is that you don't get apps on plasma big screen. I need my internet provider app to acees the tv channels, otherwise I'd have to pay even more, and it's not available on Linux of course.

No, really, it's not an alternative.

[timc3]

It’s an alternative, but for the majority not a good alternative (unless you go the OSMC Vero route). I have tried doing this ever since it’s been possible to play video back on a PC (and before that I used SGI’s, and Macs with external video solutions) and continue to try it with many devices and hardware configurations. An Apple TV is easier to maintain and the quality of output is great.

The only thing not so great with Apple TV are the solutions for local media playback, OSMC and a Vero V is a better solution for that.

For reference I do this both for fun and work professionally in video workflow and pipeline solutions for 25+ years.

[doubled112]

If you were going to use a streaming service, say Netflix or Prime Video, do you still get 4K and HDR10 this way?

[trashcan]

No, you don't. And you probably also use a ton more power than a streaming box too.

[drnick1]

Is 4K even relevant at a typical couch distance from the TV/monitor? Besides, 4K content can also be found elsewhere, it does not have to be streamed, and the viewing experience is probably better when it is not.

[drnick1]

A good opportunity to move away from this tier of locked-down garbage devices, which include, among other, consoles (Xbox, PlayStation), streaming boxes (Apple, Amazon, Google), phones with locked bootloaders (Apple, Samsung), Internet-of-Shit home appliances that depend on the "cloud" and non-free apps, and others.

[dghlsakjg]

Move to what?

Do I not have to buy RAM and an SSD if I opt for a Framework?

Your point is orthogonal to the fact that the price increases are at a level that affects ANY computing device.

[port11]

Make your own RAM, n00b!

[kouunji]

I am currently in projects using lots of open source hardware and SBCs and I would argue the price increases on those have been even worse (if they are available at all) because those companies are competing for the same components but without the buying power of Apple. It’s a bloodbath out there.

[fabioborellini]

You can still get any of these devices for the price of 16 GB DDR5 or 32 GB DDR4 (which limits the choice and availability of CPUs). It's a terrible time to build freedom PCs.

[khurs]

GTA 6 is coming out.

Now IS the time they will hike prices up, as sales of hardware are going to go through roof.

[bmitc]

How is that a comparison? Consoles are well known tobe sold as loss leaders.

Apple doesn't sell anything remotely close to a loss leader.

[dbbk]

This isn't immediate though, it's from August

[bombcar]

Go look at the upgrade prices - the 128 GB RAM jump on the MBP is now $2k!

[andy_ppp]

I looked recently and a new Macbook 128gb ram was £5500 which was expensive for me but I could consider it! Now it’s £7000 which is absolutely ridiculous. AI is useful but it’s sucking everything out of the economy and destroying it at the same time…

[byzantinegene]

it's destroying consumption before destroying jobs, which is somehow even worse than initially imagined

[cma]

> AI is useful but it’s sucking everything out of the economy and destroying it at the same time…

But did you want the 128GB for AI use?

[andy_ppp]

I’m part of the problem!

[al_borland]

For the average person, I think they would choose lower prices over AI.

[ericd]

Ha, that’s about how much our first computer was, with 128k of RAM. Nice symmetry to it.

[ulfw]

It's really not that useful for the vast majority of people if we are being honest

[oxzidized]

Yes, based on my personal experience, it is much more harmful than helpful to the majority. Most seem to be determined to completely replace their need to think, as opposed to just supplementing or augmenting their thinking with AI.

[psyklic]

and 2tb -> 8tb storage is +$3k!

[labcomputer]

And you can't even upgrade the Studio past 96GB now.

[bombcar]

You can get one on eBay for $car!

https://www.ebay.com/itm/198437319168

[Reason077]

Some very steep price rises here!

I would have thought with Apple’s scale they would have much of their memory purchases locked in to long-term supply contracts that would insulate them somewhat from the market, but I guess that isn’t the case. Either that or they’re just taking advantage of the situation to juice their profits!

[nemomarx]

Apparently their long term contracts ran out in January and suppliers are asking for quarter to quarter prices now.

No one's really big enough to get stable pricing on memory except ai firms and Nvidia.

[wolvoleo]

When Apple isn't big enough things are really screwed up.

I remember when they basically bought up all of TSMCs capacity for a year.

[zakki]

Let's see if Apple can spin up a company to make memory.

[alt227]

They havent 'spun up a company' to make anything else, so I doubt it. Apple are not a maunfacturer.

[megablast]

Apple messed up since the memory is integrated?

[wolvoleo]

Well it means nobody can avoid their extortionate upgrade pricing anymore so I think that decision paid off well for them.

The first thing I used to do when getting a Mac Mini was ripping out the memory and sticking in the max I could get. For a fraction of Apple's price. Some of them even had more memory than Apple offered itself.

I know there are also benefits to the soldered memory like the huge bandwidth but still. That matters mainly for very specific workloads like LLM inference.

[kjellsbells]

AIUI for volatile parts the buyer can agree a contract to secure supply, but the price is only set at ship time. And the buyers can't complain about that imbalance because there is always someone else that the seller can offload their stock on to at the higher price.

Maybe now we'll start paying attention to why software is so incredibly bloated. That giant webview runtime doesn't seem such a great idea any more.

[mh-]

> Maybe now we'll start paying attention to why software is so incredibly bloated.

That would be a wonderful silver lining. It's incredible how slow ~all software I use feels.

[bombcar]

Delivery times on many custom things was through the roof, likely we now know why.

They don't even have the 512GB Mac Studio anymore, and it's uncertain if such a thing would exist in a theoretical M5 Ultra now. (If 128 GB of RAM upgrade is $1k, 512 would be $4k minimum, probably a lot more)

[angoragoats]

512GB of matched DDR5 DIMMs at retail will currently run you $14k-20k+ depending on speed. So I’d imagine a now-hypothetical upgrade to 512GB on the Mac Studio would be in that ballpark.

[aarond0623]

The prices are set largely by what consumers will tolerate. If everyone else is raising prices so consumers expect that, why wouldn't you do it, too?

[byzantinegene]

are consumers really tolerating current prices?

[phatskat]

Do they have a choice?

Obviously one choice is “just don’t participate” but for anyone that _will_ participate, the choice is pretty much to tolerate it.

[simondotau]

Long term contracts probably don’t last forever and probably don’t represent 100 percent of their demand. My guess is that they’re already having to pay inflated prices for some non-trivial fraction of their inventory.

[nl]

2 year supply contracts are expiring and they need to lock in the next one.

[palata]

Or simply they have an opportunity to raise prices? They probably will announce record revenues in a year or so.

Happens with all kind of companies: oil goes up, prices go up, record revenues for the companies. I don't see why it wouldn't happen with Apple.

[alt227]

I think Apple could easily swallow these price hikes in its profit margin if it wanted to, but then its shareholders wouldnt have as pretty numbers to look at in their quarterly reports.

[jameshart]

This is the explanation for almost all things done by public companies. The shareholders own the company. The numbers in the quarterly reports are important to them.

[al_borland]

It seems like they have been doing that for a while now. Most other companies raised prices a while ago. At some point that becomes unsustainable.

All these AI companies need to stop hoarding RAM.

[alt227]

Apple made $120 Billion in profit last year alone.

They could easily keep swallowing this if they wanted to.

But then they would only make $119 billion profit this year, and their reports would show negative growth. Cant have that now.

[jameshart]

Apple sells about 400 million units a year.

If they ate an average $100 margin decrease on every one of those sales, that profit number wouldn’t go down from $120bn to $119bn, it would go down to $80bn.

Now you can absolutely argue that $80bn is still an excessively large number, but just so we’re being realistic about what the difference we’re looking at here is, it’s not a tiny percentage of their profits, it’s a third.

[alt227]

Fair enough, I'll trust your maths.

Still if I was ceo I'd take a third hit for another year and grab that sweet market share.

[al_borland]

Only a private company can realistically do that.

[thewebguyd]

Publicly traded companies can as well. There is no legal ruling that states a company must maximize EPS or face lawsuits. Apple could justify eating the margin to retain customers, build brand loyalty, or whatever other reason they can come up and the courts give a ton of leeway to business judgements in Delaware if they were sued over it.

Their fiduciary duty just means they have to act in the best interest of the company and its shareholders and not act for personal gain. Apple just has to spin eating the margin as being in the best interest of those parties.

The real reason they don't isn't any duty to shareholders, its any sort of drop would wipe billions off their market cap and directly affect exec compensation.

[astrodust]

Amazon is right there, reinvesting profits.

[audunw]

The scale of Apple is such that I suspect they also set prices based on what would lead to shortages. If they had significantly lower prices, to avoid annoying customers by not having things in stock, they’d basically have to fund the construction of new factories. They do do that kind of stuff, but it’s not trivial.

[krona]

How do you know they're not also swallowing a portion of the supplier costs?

[whh]

https://www.apple.com/newsroom/pdfs/fy2026-q1/FY26_Q1_Consol...

[qtk8]

Why would Apple do that?

[alt227]

They could gain a shedload of market share by remaining cheap while pricing in the whole rest of the industry rockets up? Especially after just releasing the Neo, their cheapest laptop ever. They could be taking chunks out of the PC market right now if they werent so greedy.

[qtk8]

I'm sure a lot of smart people have weighed all the options and decided that this one was the best.

[zikduruqe]

> They could gain a shedload of market share by...

... having end user replaceable DDR5 RAM and end user replaceable storage. Even if it is a low end underpowered laptop.

Not everyone needs to render 8K videos in 5 minutes.

[alt227]

95% of the worlds population don't care about those things at all. That's why apple devices are so popular.

[matsemann]

Because it could be strategically good to increase their market share and loyalty when everyone else is increasing their prices, for instance? But no, the "fiduciary duty" thing trumps everything, I guess.

[sokoloff]

Apple is free to make either choice (or anywhere on the spectrum) without violating any duty they have to shareholders.

“We chose to invest in future market share, believing that was in the best interest of the company” is a perfectly valid choice for the company leaders and board to make.

[alt227]

We are only talking about opinion here. Obviously Apple shareholders have their own and thats what they use to direct the company, thats fine. My opinion would be more along the lines of 'Lets sacrifice 1% of profit this year to gain huge chunks of market share by undercutting literally everybody else in the industry for the first time in our history'.

[inlined]

But Apple has always made their image quality not cost effectiveness. Pivoting here too drastically could sacrifice their image and backfire

[dbg31415]

Macs

  MacBook Neo: $699 (up from $599) +16.7%

  13-inch MacBook Air: $1,299 (up from $1,099) +18.2%

  15-inch MacBook Air: $1,499 (up from $1,299) +15.4%

  M5 MacBook Pro: $1,999 (up from $1,699) +17.7%

  M5 Pro MacBook Pro: $2,499 (up from $2,199) +13.6%

  M5 Max MacBook Pro: $4,099 (up from $3,599) +13.9%

  iMac: $1,499 (up from $1,299) +15.4%

  M4 Max Mac Studio: $2,499 (up from $1,999) +25.0%

  M3 Ultra Mac Studio: $5,299 (up from $3,999) +32.5%

Pads

  iPad: $449 (up from $349) +28.7%

  11-inch iPad Air: $749 (up from $599) +25.0%

  13-inch iPad Air: $949 (up from $749) +26.7%

  11-inch iPad Pro: $1,199 (up from $999) +20.0%

  13-inch iPad Pro: $1,499 (up from $1,299) +15.4%

  iPad mini: $599 (up from $499) +20.0%

More products

  Apple TV 4K: $199 (up from $129) +54.3%

  HomePod: $349 (up from $299) +16.7%

  HomePod mini: $129 (up from $99) +30.3%

  Vision Pro: $3,699 (up from $3,499) +5.7%

Price elasticity, and supply and demand, and all that Econ 101 stuff... these numbers confirm there is no demand for the Vision Pro. (=

[idontwantthis]

Darn, Vision Pro for $3,699 is just a little too much for me!

[bibimsz]

wow the almost 4 year old Apple TV 4k gets a 55% bump. The newer and better google tv streamer 4k is half the cost.

[agloe_dreams]

> The newer and better google tv streamer 4k is half the cost. reply

I wouldn't go remotely that far, the old Apple TV blows the doors off every single Google TV hardware product in performance including the (now ironically causing the price shift) Nvidia Shield TV. Much like Car infotainment, the Smart TV market is full of awfully under-specced hardware and the Google TV Streamer is definitely not nearly close to being as fast as it should be. Plus, the Google TV Steamer is ad supported.

All of this is to say that I wish Google would make a Streamer Pro in this ~$200 price range that would just have last year's Pixel CPU and no ads.

[Scoundreller]

> Much like Car infotainment, the Smart TV market is full of awfully under-specced hardware

If car infotainment is “awfully under-specced”, aviation seatback infotainment is the biggest bag of odorous excrement ever assembled

[ulfw]

You haven't flown with a modern system than. I was in Cathay's Aria suite on their refurbished 777s and it was the most fluid experience ever. Frankly smoother scrolling than on my iPad but on a 24" 4K screen. Magical!

https://apex.aero/articles/cathay-pacifics-state-of-the-art-...

[knowaveragejoe]

Not to mention the non-first-party Google TV sticks/dongles. The Onn ones from Walmart range from $15-50 depending on how many bells and whistles you want. I really don't know why one would pick anything else.

[zamadatix]

I used to live and die by cheap streaming boxes. Then I got on the Nvidia Shield TV bandwagon for many years and it was both way better & way more hackable, so I thought I'd never want anything else. Then someone gave me an old AppleTV. It was so good I now have 2 and gave away all my other TV devices.

It also caught me a bit off guard in that the Apple TV functions as a kickass hub for home automation. I ended up moving everything to HomeKit native & connected through the Apple TV, which was just automatically redundant between the 2 I have.

About the only things which irk me about it is it's an old enough chip that it doesn't have hardware AV1 decode (so sometimes I'll get a lower quality video because the highest quality is only available in AV1) and it only goes up to 4k60 instead of 4k120 (so you have to enable rate switching on either your TV or the AppleTV, which can result in black flashes as it switches, missed detections, and/or choppy UI on 24 FPS content depending on the specific combination of setup+content). That's the level of "this thing just kicks ass" the Apple TV has been at for me the last few years. $200 is getting to be quite steep... but it was honestly justifiable as worth the extra price before.

[microtonal]

I've always found HomeKit to be far too limited. For a lot of Matter sensors it's doesn't even show all information. I've found Home Assistant unbeatable and it got a lot more user-friendly.

I still prefer Apple TV over other streaming boxes. We have had one in some shape or form since the very first generation and the UI is just very good. We also have the Google 4k streaming thing with Google TV or whatever it is named these days, but it's rarely used by anyone in the household.

[labcomputer]

Elgato's Eve app exposes all sorts of fun stuff in HomeKit that you can't do with the native Home app.

I get the impression they want you to use other apps to access HomeKit (the Home app didn't even exist for the first one or two releases of iOS with HomeKit). Which feels very un-Apple, but whatever.

[KaiserPro]

Even the FireTV is shite compared to an apple TV.

The thing that is so frustrating is that amazon only really have one platform to keep working, yet they seem to fuck it up right royally. Its so slow, it looses network all the time, it looses connection to the remote.

I then tried out an apple tv at one of my posh mates house, it turned on and was playing amazon prime content inside 20 seconds! the fire TV would have taken minutes.

[dexterdog]

Plus you can de-google those things in a few minutes and make them as barebones as you want. I have a bunch of them connected to all of the TVs that I manage for my family and friends.

[hollandheese]

Wake me when any TV streamer besides the Apple TV 4K can stream a high bitrate 4k HDR video from a Plex server because I sure haven’t found anything.

[hack1312]

Any version of the Nvidia Shield TV can do this, even the original from 2015. I’d be more surprised to find a streaming stick today that can’t handle direct playing 4K HDR remuxes from Plex

[HumblyTossed]

Wonder if he feels woke yet.

My OG shield is still going strong. It's all I need for streaming.

[bibimsz]

Google 4k streamer does fine with 30Mbps plex. I guess it would cap out around 80Mbps, but I haven't tested it.

[chvid]

HomePod mini? Up 30%?

How is this excused by increased memory prices?

Sounds more like broad across the board inflation to me.

[al_borland]

The HomePod mini has 32GB of flash storage in it, from what I can find.

[meyum33]

Yeah. Even the AirPods are expected to be pricier. This all seems a bit crazy to me.

[meerita]

M3 Ultra Mac Studio: $5,299 (up from $3,999) is quite a jump.

[ulfw]

$200 up for an in years barely changed iPad Pro. Who would buy these things and for what?

In fact I wonder that about the majority of the product palette nowadays

[Xiexe]

Did the price of upgrades also increase across the board or just the base spec? I’d assume so.

[saaspirant]

Why Air series prices have not increased? Planning to buy an M2 Air, 32+1TB

[turtlebits]

M2 is 3 years old and not sold by Apple anymore.

[bredren]

The MBA m2 is still highly capable though!

I upgraded to M5 air and use both daily and the M2 holds its own.

[Grazester]

...And that wasn't the point OP was arguing

[saaspirant]

I meant to say M5 air, typo!

[bredren]

You're going to dig it. I went 32 / 2TB, the machine is a beast.

I have had need for active cooling once so far to get full performance.

[slantedview]

Looking at a few retailers, it seems like prices haven't increased yet. Maybe in a few days?

[seviu]

Impulse bought a Pro with 48Gb ram on a retailer with old prices

Was waiting for the next generation but I think I will sit it out

[z2]

Same here, reserved a 48GB M5 Pro shortly after seeing the news, and now I see the same retailer raised the price by over $1000. If they honor the sale, then this will be the most short term value I've gotten out of an HN submission ever.

[seviu]

Same here. Buy now ask questions later. Pretty sure the shop where I bought it will happily cancel the order if I give the cancel order.

Oled laptop will have to wait a few years now.

[stevenhuang]

Had a Pro 48GB in my Amazon cart at ~$4k CAD, now it's ~$1k higher

Bummer

[YZF]

Pushed me to buy a Macbook Air in Costco today. I was on the fence for replacing my really old MBP for a while.