[aarond0623]

The prices are set largely by what consumers will tolerate. If everyone else is raising prices so consumers expect that, why wouldn't you do it, too?

[byzantinegene]

are consumers really tolerating current prices?

[phatskat]

Do they have a choice?

Obviously one choice is “just don’t participate” but for anyone that _will_ participate, the choice is pretty much to tolerate it.