[jameshart]

Apple sells about 400 million units a year.

If they ate an average $100 margin decrease on every one of those sales, that profit number wouldn’t go down from $120bn to $119bn, it would go down to $80bn.

Now you can absolutely argue that $80bn is still an excessively large number, but just so we’re being realistic about what the difference we’re looking at here is, it’s not a tiny percentage of their profits, it’s a third.

[alt227]

Fair enough, I'll trust your maths.

Still if I was ceo I'd take a third hit for another year and grab that sweet market share.