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I disagree, but your opinion may come from your ignorance (sorry, lack of knowledge perhaps) of Vietnamese. First, it's not a transliteration, it's their native alphabet. And the diacritics mark tones, which is a very important part of the language. An example from the article itself: > In the case of Hỏa Lò Prison, for example, “hỏa” means “fire,” and “lò” means “furnace”: the Burning Furnace Prison. Without the marks, “hoa” means “flowers,” and “lo” means “worry,” rendering the term “Hoa Lo” meaningless. Your example doesn't work because (a) it's an address, not text meant for reading and (b) turning ș into s only alters the pronunciation, while the meaning is still intelligible. |
Then what the New York Times is doing is correct. If they write "Hanoi" instead of "Hà Nội", they are not writing "Hanoi" using the Vietnamese alphabet incorrectly. They are writing "Hanoi" using the English alphabet correctly and idiomatically. The fact that those two alphabets happen to share some glyphs is coincidental.
One can write "shchi" in English and all of those letterforms also happen to exist in Cyrillic. But that is not how a Russian would spell their word for cabbage soup. It's a coincidence that the letterforms exist in both alphabets.
If your argument is that the New York Times should use the native alphabet for words related to that region, then it would be a fair criticism. But I don't think most English readers would expect an article about Moscow to say "Москва", or an article about Tokyo to say "東京" or even "Tōkyō". By that same logic, an article about Hanoi should say "Hanoi" not "Hà Nội".