| If anyone can save the stinking ship that is Unity, it’s Whitehurst. This is said by someone who wants nothing more than to see Unity die. Whitehurst was pretty instrumental in getting Red Hat sticky in places where it was just RHEL. Open Shift, Open Stack, etc all drove value-add for the business and for their customers. Cloud is fickle though so selling tools to studios and trying to compete with Unreal in the VFX space is how Unity moves forward. Take your lashings from the game devs. Shore up your presence in VFX, Movies, Film. Evolve. The tsunami has squarely landed on Godot’s doorstep. It will be up to them on how they manage the swell. |
It will be interesting to see how his Whitehurst's pedigree translates to this smaller-scale, higher-touch sales motion.
Forgoing the core Unity audience of game developers and gunning for studios / VFX when Unity is clearly not the graphically superior engine sounds risky at best, reckless at worst.