|
So the real complaint is dynamic pricing, which is essentially raising prices to what the market will bear, instead of having (what was formerly artificially) low prices that get scalped. Now the extra money that used to go to scalpers goes to TM instead, and the downside is that some % of fans that could previously luck out and get cheap tickets no longer can. Isnt this...not a bad thing? There's fundamentally just a supply and demand problem, with more people wanting to see these concerts than there are concerts. The article mentions that Garth brooks solved this by doing more concerts (e.g. 9 in a row in the same city!), but that's obviously not viable for everyone. Is there a better solution? Even if there were 5 different companies selling concert tickets, wouldnt they inevitably move to dynamic pricing for the same reason? |
If artists took home the extra profits, there would be more incentive for the market to provide more quality artists, more concerts, and cheaper prices, supply would meet demand.
But since the profits go to ticketmaster, ticketmaster might not even have higher total earnings if it increased supply, as prices might decrease faster. Higher supply of concerts would also give opportunities for competitors to ticketmaster to emerge, as it would have to control a bigger market.