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by michaelt
1332 days ago
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> Now the extra money that used to go to scalpers goes to TM instead, [...] Isnt this...not a bad thing? The problem with setting your ticket prices too high is it stops young people joining your concert-attending fanbase, leading to your fanbase ageing. This is what happens to opera houses and similar institutions - they 'market price' the tickets to $150 then find all their customers are in their 60s. Of course, for a band it might be less of a problem than for an institution - the band ages at the same rate the fans do, after all. And merely offering $50 tickets that get brought by scalpers and resold for $150 doesn't solve the problem. |
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Totally a tangent, but I've noticed this with sports cars in recent years. The companies like to portray an image of glamorous professionals driving their cars and most times I see a Ferrari or a Porsche nowadays a more typical, older person is behind the wheel. I'm not judging if that's a good or bad thing, but I find it amusing versus the branding image. Could, too, all the fans at a highly priced Taylor Swift concert end up being 50+? :-)