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by ryandrake
1335 days ago
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> I'm not surprised that this is an audience that doesn't get it. A lot of music acts, even popular ones, were broke as hell for a long time. It is reasonable and, I think, actively laudable to want folks who are not of the Patagonia-jacket class to be able to see them live for a reasonable price. I think we get the motivation, but what they are trying to do is not possible in a market without implementing strict rules. It is noble that a provider of a luxury, supply-limited service wants to provide it for a cost below market. It really is! But in practice it will never work because scalpers will arbitrage that price up to the real market price. If you disallow scalpers somehow, you will sell out instantly and then only lucky fans get the service, rather than rich fans. Is that any better? If I’m a manufacturer of a very nice car and can only make 1000 of them a year, but still want to sell them for $5,000 so low income people can afford it, that plan is just not going to work. This is actually currently happening with Raspberry Pi computers. The only ones you can currently get are for higher prices on the secondary market. |
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Then implement the strict rules!
> If you disallow scalpers somehow
Easy: tickets are non-transferrable. Names are printed on the tickets, and you present ID when attending the show. A looser alternative (since there are legitimate reasons why someone might want to give a ticket to someone else) is that tickets can only be re-sold at face value. Downside here is the only way to enforce that is digital-only tickets, but these days that's maybe not much of a problem.
> If you disallow scalpers somehow, you will sell out instantly and then only lucky fans get the service, rather than rich fans. Is that any better?
Yes, it's much better. Not perfect, but strictly better.
Your car analogy is not relevant, as it involves manufacturing. Concert ticket sales do not benefit from economies of scale in the same way.