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by jandrese
1344 days ago
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On the face of it Ticketmaster has very little incentive to pay artists more. They have an effective monopoly on large venues and ticket sales at this point, not to mention radio advertising and promotion, so it's not like the artists have a competitor to switch to. It's not like Blink-182 is going to just stop touring. Once you get big enough you are pretty much forced to get into bed with Ticketmaster and take whatever deal they offer. |
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The tickets are owned by the promoter. The promoter is one who pays the artist.
People often underestimate how risky live events are, as whey they think about a concert they think about U2, Jay Z or other major artists.
In reality, less than 50% of live events sell out.
And there's a fair bit of risk in putting them on. You need to layout the initial capital for things like venues (far from cheaps) and artists often want to get paid a minimum amount, regardless of ticket sales. The promoter needs to figure out how to market & get butts in seats -- including how to effectively price tickets, etc.
Artists typically don't want to deal with all that. They just want to produce their art.