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by wdr1
1338 days ago
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Ticketmaster doesn't pay the artist. The tickets are owned by the promoter. The promoter is one who pays the artist. People often underestimate how risky live events are, as whey they think about a concert they think about U2, Jay Z or other major artists. In reality, less than 50% of live events sell out. And there's a fair bit of risk in putting them on. You need to layout the initial capital for things like venues (far from cheaps) and artists often want to get paid a minimum amount, regardless of ticket sales. The promoter needs to figure out how to market & get butts in seats -- including how to effectively price tickets, etc. Artists typically don't want to deal with all that. They just want to produce their art. |
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