[nagonago]

I don't know if it's "better", but one solution is to prevent resales. Here in Japan larger acts will sometimes try to prevent resales by tying tickets to a name and doing ID checks at the door (although they often don't bother checking in practice...) or by making the ticket tied to a smartphone app.

Whether this is better or not is up for debate. Personally I think it's good to give everyone equal opportunity to participate in culture, regardless of their financial status.