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Contrary to what people might think, 2020 has not been a good year for bike dealers, especially small ones. The demand was huge, but due to side-effects of the corona pandemic, bike production in Asia was running on at most 80% capacity. Some assembly lines were stopped for several weeks, and distancing rules means reduced throughput. The problem: all orders with the big manufacturers are placed a year in advance. This means that if you were too late to place your orders in 2020, you will not get any inventory for 2021. Any by "too late" I mean "the same time as in 2019". People want to buy, but stock is depleted and production reduced, and many small dealers won't survive 2021 for lack of inventory. |
One positive is that those dealers drowning in older, unsold stock have been able to turn a lot of that into cash. That's allowed a few of them to restore some financial health to their business and get out from under some of their debt to vendors and other creditors.
But even so, the bike business is so commoditized and the supply chain is so lose that bike shops (and manufacturers as well) have a pretty low ceiling of profitability. Even in the midst of a boom, the economics of the bike business restrict it to a lifestyle business at best. For some shops, this (likely temporary) boom probably presents the best window of opportunity to close their doors.