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by ubermonkey
1984 days ago
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"Contrary to what people might think, 2020 has not been a good year for bike dealers, especially small ones. " Well, that depends on who you ask. Several local stores here saw it coming, and places enormous orders with their distributors when there was still inventory. My local did WELL -- they were aggressive and basically maxed their credit buying bikes from $400 to about $1200 (ie the sweet spot for casual riders), and sold every single one they could get their hands on. They're now the go-to joint in inner Houston for e-bikes, too. So there was a play to be made, and a way to surf this thing, but I also wouldn't be surprised to learn that this shop in particular was one of the few to really do it right. |
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My local shop that is a Trek Dealer said last October that they were only just starting to get the bikes that they ordered back in February (pre-pandemic). Meaning that their standard inventory for summer never arrived. I just talked to this shop again this weekend because I was in there for ski service (like many bike shops in the Rocky Mountains, they are ski shops in the winter and bike shops in the summer), and the guy showed me their list of pending orders. They are expecting an order of bikes from Trek by the end of January that will complete the order they placed LAST APRIL. So at least for Trek, that is how far behind they are.
I have also visited 2 different dealers that sell Specialized ("Specialized" is the brand name). One of them (the smaller one) told me that they have $100,000 worth of bikes and accessories on order and have been waiting for over 5 months on them to arrive with no update on any changes.
The other Specialized Dealer is a big dealer in this area and they only have one bike in stock, a Peter Sagan edition Race Bike priced around $10k and 2 child sized bikes. They said they are still waiting for their orders from April to arrive.
One good sign was from a local shop that sells Santa Cruz Mountain Bikes. They apparently are only about 2 months behind. But that shop has still struggled to keep bikes in stock. So their demo fleet for people to take up to the ski resort (for downhill mountain biking) last summer was all previous model-year bikes because they couldn't set aside bikes for their demo fleet because they were selling as fast as they arrived. In fact he told me that they have been selling bikes off a waiting list for people 4-5 states away who are driving 12-24 straight hours to pick up bikes because this shop has been able to keep some in stock.