Ok interesting, this might be different in different countries again.
What I heard from friends of mine is that the margins are not really any better on high-end bikes. Because you sell significantly less of those it used to be that it was much easier to make decent money on low end bikes (i.e. everyday bikes used for riding around town). I think things changed a bit with the popularity of e-bikes now (they are generally more expensive but also much more in demand, don't know about the margins exactly).
What I heard from friends of mine is that the margins are not really any better on high-end bikes. Because you sell significantly less of those it used to be that it was much easier to make decent money on low end bikes (i.e. everyday bikes used for riding around town). I think things changed a bit with the popularity of e-bikes now (they are generally more expensive but also much more in demand, don't know about the margins exactly).