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by o_class_star 2075 days ago
Bean counters shit up everything. This started in traditional publishing in the 1990s and it's responsible for the oppressive mediocrity of the "high literature" scene in the US. Money people never, ever know their place. They don't understand that culture is more important than they are, and it shows.

It started with the chain bookstores. Used to be, getting in was the hard part, but once a writer got published, he stayed published. His editor would keep supporting his books until he broke out. Chain bookstores wrecked this. They'd pull an author's numbers, see that the first book was a flop, and pass on the second. They also introduced the 8-week rotation, which meant that reader word of mouth (a slower process) got disenfranchised, forcing publishers to pick winners (lead titles) and losers before the books were even launched.

This changed the incentive structure. Instead of having to get one person, who knew literature, to believe in his work, an author has to convince a whole committee of people. If the editor can't sell the book to the money people, it gets no marketing or publicity and it dies.

Then there are the literary agents, who don't even read 99 percent of the work sent to them. That's done by unpaid college-age interns. So, instead of writing a book readers will love, your focus becomes writing a book that people will think their bosses like. It's a totally different game.

I'm not surprised this is happening to Netflix. We tend to have a pro-data bias in technology. We don't realize that when the money people get their hands on data, that unless we are extremely editorial in the context in which they interpret and use that data, it's going to be a disaster. They don't have altruistic motives and they don't work nearly as hard as we do to understand complexity-- it's best to think of them as a different species.

14 comments

>Money people never, ever know their place. They don't understand that culture is more important than they are, and it shows.

They know their place. They look at spreadsheets all day long, and they see that some money losing piece of culture is preventing the business from creating non-money losing piece of culture ... or making payroll.

>It started with the chain bookstores. Used to be, getting in was the hard part, but once a writer got published, he stayed published.

It was great for the writer that got published, but not so great for countless others who couldn't get a break and couldn't get into the vaunted 'club' of gatekeeping published writers.

>Then there are the literary agents, who don't even read 99 percent of the work sent to them

Because there are magnitudes more writers, than writers who can generate an income, and always will be. This is the long-tail that everyone was predicating at the advent of the web. Democratization of culture and media means that it will be much harder for most (except for the tiny few) from making any sort of living from it. You see this on Instagram, YouTube, Twitch streaming, and podcasts because the barrier of entry is so low, it means there are hundreds of thousands of people trying all the time (and those that fail at making an income, are replaced by fresh young faces willing to try). But it's also true of more traditional media, like publishing.

>I'm not surprised this is happening to Netflix

Neither am I. Every single series that Netflix invests means they have to pass on countless others. There is no other way to run this business. The funny thing is that early on with Netflix, when they did not have a lot of content, they would keep renewing unpopular series forever. As they ramped up production, they followed the same trajectory as traditional network channels like NBC/ABC/FOX.

>It was great for the writer that got published, but not so great for countless others who couldn't get a break and couldn't get into the vaunted 'club' of gatekeeping published writers.

It was also great for readers, because there was a realistic expectation that if something was in print it was at worst competent and at best outstanding. Not so much now.

>Democratization of culture and media means that it will be much harder for most (except for the tiny few) from making any sort of living from it.

Democratization of culture means that culture becomes confused with entertainment. They're actually not identical.

IG, YT, and the rest are now purely about marketing strategies. The content - which used to have to speak for itself - is now secondary to bikini ass shots and other eyeball acquisition systems.

There is something rather weird and culty about this. It's almost as if everyone who produces content is being forced to participate in a competitive reality TV show where they Market Their Brand Really Hard™ - and the content is increasingly irrelevant.

>Every single series that Netflix invests means they have to pass on countless others.

Then they need to start monitoring their pilots more effectively, and also spend a little more on up-front development so that the shows that make it out of the slush pile have some prospect of getting to the end of a natural arc.

This is the paradox that most people don't seem to understand. NF claims to be data driven, and supposedly it's economically pragmatic to cut off shows early.

It isn't at all. It's actually unbelievably inefficient, economically and also in terms of customer loyalty.

The efficient solution is to produce consistently great content. This pays off over the long-haul - because a successful series can keep generating significant income for decades.

>Then they need to start monitoring their pilots more effectively, and also spend a little more on up-front development so that the shows that make it out of the slush pile have some prospect of getting to the end of a natural arc.

It's an interesting thought. Maybe if you had 3-episode arcs as a pilot and more development time, you'd have a better idea which ones have legs for a few seasons anyway. Though, as I wrote elsewhere, I don't want TV shows that go on for too long.

>Maybe if you had 3-episode arcs as a pilot and more development time

Sure ... but OP was complaining about shows being cancelled mid-narrative. How does releasing 3 episode pilots fix that? Most likely those will not be complete works, but rather end on some sort cliff-hanger, to entice viewership to stay with the show.

>Though, as I wrote elsewhere, I don't want TV shows that go on for too long.

I agree with you. I found 3 to 5 seasons seems to be the sweet spot for most shows. Once it goes past 5 seasons for many shows, the quality seems to degrade, the writers run out of ideas and just do things to fill time. There is a remake of Anne of Green Gables (Anne with an E) - and holy geeze is that true for that one when it comes to time-filler. Whereas the original series was tight with great pacing, this new series invents and explores every pointless side-story. For example, in the original, there would be a reference to Matthew going somewhere, and in the remake, because the writers have so much time to fill, you'll get a deep dive into that trip, which ultimately has no impact on the larger narrative itself.

I think what the parent was suggesting was that if more time were spent up-front to maximize the chance that the chance that a show that makes it on is good, you wouldn't be pulling the plug on as many shows. I'm not sure that would actually work though. I assume they already try to do that in development where it's a lot cheaper to experiment than in production.

I only half-jokingly say that I lose interest in most series after, at most, 5 seasons. And it can be a lot less than that. A series can coast through maybe a season or two in significant part on a fresh concept, original characters, a different style, etc. Sure, the writing needs to be good too but it's not the only thing to engage the viewer. It gets harder after that and so does finding fresh stories.

>IG, YT, and the rest are now purely about marketing strategies.

OBVIOUSLY! Because there are a million others vying for the same eyeballs. The question is, how do you stand out? If you were a YouTuber who wanted to make a living from YouTube content you create, how would you do it?

>Then they need to start monitoring their pilots more effectively, and also spend a little more on up-front development so that the shows that make it out of the slush pile have some prospect of getting to the end of a natural arc.

How do you know they aren't doing that? No matter how good your pre-production process is for finding good shows, ultimately, it's the eyeballs and box-office that decide it. There is no formula to differentiate a hit from a bomb. What complicates things is that season 1 of the show may have been a hit, but subsequent seasons are not. There's no magic here. At some point, you are going to be cutting something to make room for something else.

>NF claims to be data driven

I'm sure it is, but there is no formula that you can use to figure out what is going to be a hit and what will be a bomb and lose you money. If there was, you wouldn't see companies spending hundreds of millions on movies that end up bombing at the box-office.

>The efficient solution is to produce consistently great content.

This is like saying the 'efficient solution' to investing is to invest in companies that give a good return and not invest in companies that lose you money.

Pretty sure everyone wants to produce great content.

I remember chatting for an insufferably long time with an individual who loudly proclaimed early in our first meeting "I prefer art to entertainment"

That person sucked, and I was thoroughly surprised by the oxygen content of their own anus.

> They look at spreadsheets all day long, and they see that some money losing piece of culture is preventing the business from creating non-money losing piece of culture ... or making payroll.

In this case they're seeing something that they guess is not making as much money as they like (there's no way of telling how much and individual program actually brings in) and rolling the dice to see if something else would perform better.

The downside of this attempt, however, is that they're creating a large catalogue of abandoned projects that a lot of viewers aren't going to watch because they don't want half a story. If you complete a series like the OA, you have a decently regarded show in your catalog forever, and your large catalog can attract people even if they don't immediately watch any one particular show. The current approach may or may not create more big hits in the short run (it doesn't seem to have a ton of success on that front so far). In the long run, though, it's going to lead to a smaller number of evergreen shows in the Netflix catalog.

>there's no way of telling how much and individual program actually brings in

Sure there is. I used money as a metric, but Netflix, being a subscription business, will have it's own internal metric that correlates cost, popularity, and maybe other stuff to come up with some sort of a score that they can then compare to other shows - to figure out which ones should be renewed and which ones should not be.

Even with all their metrics, all they can do is guess. Their revenue comes from subscriptions, and there is no clear correlation between the amount of views an individual show gets and the amount of subscriptions Netflix has. You can't simply say "obviously a show with more immediate viewers brings in more subscriptions."

A show with fewer viewers might attract hardcore fans who will cancel their subscription if the show is cancelled, while one that's much more popular might attract viewers who will stay on the platform either way. Someone might be less likely to continue their subscription because of these kinds of cancellations, even when they didn't get around to watching the shows before they were cancelled. A show might attract fewer viewers at first, but become a cult classic later (Netflix should know this, they purchased shows like Arrested Development), or take a few years to really hit their stride.

>Even with all their metrics, all they can do is guess.

Sure. But you have to come up with something, otherwise you'll never cancel anything, by extension, never have room to invest in shows that could drive your subscriptions.

>A show with fewer viewers might attract hardcore fans who will cancel their subscription if the show is cancelled

Sure - and maybe there is a way to have some fuzzy prediction or metrics that some show has a hardcore fan base that is worth keeping around even if it's not broadly popular.

So I agree with you it isn't perfect, but again, you still have to come up with some objective measure because you need to make decision on which shows and movies you should be investing in. You only have a finite amount of money available to produce content.

> But you have to come up with something, otherwise you'll never cancel anything, by extension, never have room to invest in shows that could drive your subscriptions.

Well, positive reception is probably a good indicator of something at least. Many of the cancelled shows were received positively by both fans and critics. That's hardly a given for television shows, and re-rolling the dice is likely to leave you with a show with worse reception. And you do this while cutting the legs out from under a show that had good reception.

People being unhappy with the amount of cancellations is probably a good indicator of something, as well. And you have to wonder about the long term effects, and whether people will stop getting interested in new Netflix shows in general.

Yes "data driven" does not always lead to what's best for the consumer.

From what I understand, Netflix' decision model is heavily based on how many users watch the first X minutes of a season in the first few days that it's up. Essentially if the show isn't a hit immediately after release, it won't be renewed, and the threshold required to renew goes up exponentially every season, so essentially a show has to be a runaway hit in order to survive past the second season.

I'm sure this is a data-driven decision, and I guess it shows that novelty is probably what drives people to the platform and gets new subscribers. It makes intuitive sense: with most forms of media the largest number of people will give something a try when it's new, and aside from very rare exceptions the viewer base will settle in to a much lower number of "true fans".

So it makes sense in the short term from a business perspective, and they have way more data than I do from my armchair, but I wonder if they are adequately assessing the risk of this decision model. People get deeply emotionally attached to media, and it's a strong negative when a series you love is cancelled, so this could negatively affect their brand over time. And that's not something which is so easy to design KPI's around as new subscriber numbers.

I suspect Netflix would have to see increased churn due to pressure from competitors to see more serious attention paid to loyalty and retention.

Netflix not only stops shows before you even got a chance to see it (I'm not among those who look for new content all the time - I try to follow what I'm currently watching), but Netflix also removes movies, some of them classics, after some time. So when my wife says she would like to watch something she's been wanting to watch, and I look it up, I find that it used to be on Netflix but it's not there anymore. It's been like that for every movie she's asked about. I'm wondering why having Netflix at all. It feels like a pointless waste of money, something my wife now keeps mentioning, and I'm very close to terminate the whole deal.

Netflix, you're wasting my money. I'm not getting what I expected to get from you. I will be spend my money on something else than you.

Netflix is horrible. It's slowly turning back into broadcast TV. And this whole data-driven approach to everything is infuriating. Complain about how something works? Netflix says the data proves you wrong. How long did it take them to add an option to get rid of those automatic video previews that had users enraged? I would have canceled long ago if my wife didn't like watching all the Asian novelas they have on there.

I recall reading something from some Netflix analytics-obsessed pinhead about the automatic previews where they said they wanted it to behave more like regular TV where something is on as soon as you turn it on. Then they have it automatically play the next episode by default. I recently read about some other feature they were testing where it would just continuously play whatever their recommendation engine thinks you would like. Then you've got the more frequent churn of content.

Netflix today resembles a personalized stream of an old school premium cable channel like HBO. It's designed to help you quickly find something to watch and then send you down a rabbit hole with continuous content that autoplays as soon as the last video ends. On the one hand, I admire them for doing something different than every other streaming service that popped up after they invented the category. On the other hand, I just don't like the experience at all.

> Netflix is horrible. It's slowly turning back into broadcast TV

It's amazing how this describes a number of the tech 'industry disruption' companies... Amazon used to have better quality standards than eBay or Wal-mart, Uber used to be cheaper and have cleaner cars and drivers than Taxis, Netflix used to have a larger variety of classics but now largely makes their own content

So true. It's like they forget what made them popular in the first place.

What was special about Netflix was this large library of on-demand content and things you may not find anywhere else. I think what early adopters liked about it was you could be deliberate about sitting down to watch something. You'd put some thought into creating your list. We were trained to do this going back to the DVD days - probably even more so during the DVD rental days. And remember that Netflix had that massive collection of quality movie reviews. I suspect that early adopters had much different viewing patterns than the people who hung around on cable for longer.

So what does Netflix do? Make it more like a broadcast. Maybe that's what they discovered was necessary to attract the masses. I don't know. All I can say is it's much different than it used to be and, aside from some really good in-house content, I don't like it anymore.

Prior to on-demand content, I was a faithful "red envelope" subscriber because not only was it convenient (and I didn't really have to worry about returning a RedBox DVD), but Netflix kept _all_ my ratings for _all_ the movies I'd seen. They still have that data last I checked, but it's very much hidden in the account settings and they've long since deprecated user reviews. They now say "98% match." Match to what? We pretty much use a single user account across two households; what is that statistic referring to?

Nowadays, I never find anything I want on Netflix and am glad I'm borrowing an account, otherwise I'd drop it. Hulu's trying to catch up, but Netflix is easily the most user-hostile media interface I've ever used, and that includes hotel channel guides.

Maybe it's an inevitability of scale?
It's an inevitability of incentivizing growth over all else. So scale per se is not the problem. The problem is incentivising the first derivative of scale.
> Maybe it's an inevitability of scale?

Increased quality is a good marketing ploy for growth, producing shit is a good way to increase margins. I notice a lot of restaurants have great food opening week, and then a return to median over the following year until they go bust.

I appreciate their attempt to do this. I'd love such a thing. Unfortunately, their algorithm is woefully immature, they lack content, and can't double down on shows that get a slow start. In the short term this helps them grow at the expense of alienating early adopters, die hard fans, and their more flippant subscribers.

My biggest peeve is that Netflix keeps dropping and cancelling shows I'm really enjoying. I'm close to dropping them, and every other service. Months close. The hassle and cost of maintaining 10+ subscriptions is a worse experience than the prenetflix days of broadcast. If the industry could get their act together and go the way of music and pay royalties per stream then Netflix would probably have the biggest advantage with their algorithm. But their ux is still painful and proper discovery is completely lacking. I yearn for a Dewey decimal like video categorisation system, and way more high production value sci-fi shows.

Automatic netflix previews are the thing that infuriates me the most about it. (And the reason I'll probably never pay for it.)

Other than opening the settings screen, or playing a video and hitting pause, there is no way to leave netflix alone and not have it make noise/play video. Three seconds after you stop hitting buttons, whatever's selected on-screen becomes a full-video ad for that thing. (with all of the annoying traits of ads, like loud attention grabbing sounds)

I've idle-mindedly mashed buttons to prevent this on console-netflix while trying to have a conversation about what to watch, with no attention being payed to what was actually on the screen.

Turning off autoplay on YouTube was the one of the best things I have done for my personal happiness in the last few years. It's amazing how having to take a moment to choose the next the next action after finishing a piece of content has contributed to my mindfulness, and raised the quality bar in terms of what I consume.
I'm actually a big fan of Netflix exactly as you articulated you don't like it—if I have an empty head, I sit down and click through to find something to watch. Not currently subscribed, though, and I wish it came at a slightly lower price point as I don't watch the vast majority of netflix content.
> Netflix also removes movies, some of them classics, after some time. So when my wife says she would like to watch something she's been wanting to watch, and I look it up, I find that it used to be on Netflix but it's not there anymore

This is a different matter. Netflix has a finite budget to license content. It's not clear that it would be better for the consumer if they had a policy of never removing films from the library, as this would have to be counterbalanced by fewer new films being added. I suspect this approach would be much worse for the consumer overall.

Also, unlike when a series is cancelled, those films are still available to stream on an à la carte basis from Google/Amazon/iTunes/etc.

I have been giving Netflix a try for a couple of months now and I am really thinking of dropping it because of this. I think I’d rather rent something from one of the on demand services and watch what I want, than being forced to watch whatever Netflix happens to have on offer this week. Especially because I generally prefer to watch a movie over a TV series.
It sounds like your complaint isn't that Netflix has a 'churn' of available content, but that they don't offer much content of interest to you. If that's the case, then sure, it makes good sense to cancel and either go with another subscription streaming service, or buy/rent what you want to watch. There's not much Netflix can do about that, short of just spending far more money on licensing content, which would presumably mean raising prices.

I've found that disc rental (by post) can be a surprisingly good option, even if it's been mostly forgotten with the rise of streaming. The available library is better than any streaming subscription is able to offer.

> I generally prefer to watch a movie over a TV series

Shouldn't this mean you're less inconvenienced by content churn? If you're part way through a series and it gets removed, that's annoying, but this doesn't really apply to movies.

That’s just a streaming rights thing. I don’t think Netflix is taking away any movies just to take them away. It’s because agreements expire and on renegotiation the rights owners want a bigger slice. Netflix’s streaming used to be a free tack on to the disk shipping business because they got a bunch of cheap rights because no rights owners thought anyone wanted to stream.
>I'm wondering why having Netflix at all.

For Netflix shows. Netflix is now a network channel producing its own content, in the mold of HBO. If you don't find value in HBO, then you don't subscribe to HBO. Same with Netflix.

Licensing content from turned out to be a terrible business model because a) licensing fees would bleed you dry of all your profits, b) content owners would yank their content anyway to compete with you because it turns out, creating a streaming infrastructure isn't that hard and much cheaper than owning and producing content.

While there's obviously licensed content on Netflix, HBO, and elsewhere, it's increasingly about rounding out their own studio content or other exclusives. I'm not going to subscribe to HBO for whatever non-HBO movies they may have.

If you're not interested with what's on the "channel" at all, you're probably mostly better off with just buying/renting a la carte.

In fairness, I can't imagine "classics" garnering anywhere near the watch times of a new show. Whilst you'll get some new viewers from the people who've heard it's a classic or those showing their kids a movie from "their time", but the majority of viewers will be those who've seen it before and want to watch it again, and given the age of some of these classics they likely already own it on DVD etc.
DVDs are easy to get. DVD players are not so much. It gets expensive to attach one to every screen. And on my phone/tablet?
plex
Essentially if the show isn't a hit immediately after release, it won't be renewed, and the threshold required to renew goes up exponentially every season, so essentially a show has to be a runaway hit in order to survive past the second season.

I buy it, but that sucks. I know my view is idiosyncratic, but I view making money like a biological process. Most things have to do it if they want to survive, but it doesn't deserve to be the thing that matters. The Silicon Valley focus on explosive growth, as opposed to healthy and reasonable long-term growth, is bad for the world.

I wonder if they are adequately assessing the risk of this decision model. People get deeply emotionally attached to media, and it's a strong negative when a series you love is cancelled, so this could negatively affect their brand over time. And that's not something which is so easy to design KPI's around as new subscriber numbers.

Right. This is especially true of series with defined story arcs. A sitcom can be ended at any time, but if Breaking Bad had ended at Season 4, it would have pissed off everyone.

I'm hoping that this policy leads to much tighter story arcs which aren't designed to take 5 seasons to come to a conclusion. There's far too much TV that basically only has actual new plot elements in the first and last ten minutes, and then pads everything out to a full episode.

A world in which writers know they have, at best, 24 episodes to tell their story will hopefully result in much more focused story telling, and fewer filler episodes looking into the exciting history of what minor character C did 15 years ago.

The problem is that it's not possible to know in advance if a series will be one of the blessed few to last more than two seasons. Designing a 24-episode arc, and then having the show be a smash hit is also a problem for Netflix
I’ve never encountered a well written TV series where I was disappointed at it ending after two seasons, while I’ve encountered a great many which outstayed their welcome and soured me on the entire thing. I know some people love great long things that never seem to end, I just don’t count myself among them.
Not sure how much my viewing influences Netflix "Top 10", but this week it showed Star Trek TNG of being part of it. With all the series being out, including opd ones, I just don't have time to get to watch stuff right after release. I also tend to binge watch series before starting a new one. So when finally start to watch a new series, it might well be to late to get more than one season. Great, basically the same shitty situation we had back the day. And I really thought streaming would result in more variety. Turned out it is just a more modern version of cable tv.
During COVID I've been watching all of TNG. Sadly, after months, I'm now on the last season.
That makes two, then! Also binged DS9, started VOY and came to the conclusion that out of all of them, DS9 is my favorite. And I do like, somehow, the naive optimism of TNG. Kind of a blast from the past, if you ask me.
> And I do like, somehow, the naive optimism of TNG.

This so many times. It gives me hope that humanity will eventually rise above what's going right now. There are also a lot more good lessons in TNG than I remembered as a kid. Great show :)

It was great. personally, I was and still am torn regarding the optimism. I love it, but on the other hand I always liekd gritty and dark SF as well. Luckily for me, there is both! Even within Star Trek! And Picard is my favorite SF ship captain anyway, by far!
> And I do like, somehow, the naive optimism of TNG. Kind of a blast from the past, if you ask me

If you like that, you should give The Orville a try. A lot of people dismissed it thinking it was going to be full of crude humor, essentially "Family Guy in Space", because it was from Seth MacFarlane.

But that is not the case at all. What MacFarlane was going for exactly was that naive optimism, although from TOS not TNG. Later science fiction, he has said, has been a lot less optimistic.

Yes, The Orville has some comedy--sometimes quite funny, but it almost all fits in with the serious elements. The crew, at least for a long time, is not full of highly competent natural heroes like TOS or TNG, because The Orville is not the flagship of the fleet that everyone wants to be on and only the very best qualify. It is the opposite of that. It's a minor ship where you put average or below people who you don't expect much from, captained by a man who had problems in his personal life that tanked his career, given The Orville because some friends called in favors to get one more try to turn him around before kicking him out of the service.

The first season was a bit hit or miss for the first few episodes, as they figured out the right balance of comedy and drama, but it did not take long to get good. The second season continued on from that. That's all there was been so far, with a third season coming.

I agree on DS9. My one complaint is that I think they should have went another direction with the ending. It could have ended in a way that served as a launching point for the biggest Star Trek arc yet.

Much of the series involved the conflict between the Federation and the Founders from the gamma quadrant, with the Federation being the good guys. The Founders were perhaps not necessarily evil, but they had a strong distrust of others and a belief that the non-shapeshifters would wipe them out if they got a chance.

The thing about the Founders is that with their shapeshifting abilities they were pretty much the best spies and infiltrators in the galaxy. We know they infiltrated to the highest levels of Klingon government.

I don't remember if it was ever confirmed that they made it to high levels in the Federation, too, but you have to assume they did. But then they should be able to figure out that Federation really are the good guys. The Federation really wants peace between every intelligent species. They really should join the Federation rather than fear it.

So why didn't they?

Perhaps it is because they aren't the only ones who have infiltrated and placed people high in the Federation government? From TOS and TNG we know that others have tried or succeeded at that before.

So maybe the reason the Founders absolutely distrust the Federation is because they know that the people who appear to be in charge and are pushing the peace and unity message are actually not the ones running things. The peace and unity people are just clueless puppets of the real masters.

End DS9 with Sisko discovering the truth, the Federation's masters discovering that Sisko is on to them, and Sisko going on the run.

That sets up at least two more series.

The first one could cover Sisko on the run, working in the shadows to build up secret opposition to the Federation's evil masters, slowly spreading the word to others he can trust, like Picard on the Enterprise, and convincing Federation enemies like the Cardassians that they are better off with a Federation that really is what is claims to be rather than a Federation secretly run by evil aliens and so should help save the Federation.

The second series, "Star Trek: Civil War", could cover when matters get to a head, and open hostilities break out withing The Federation.

You could still have Voyager in there...have the civil war start while Voyager is lost. They can come back into the middle of it.

There's probably even plenty for a third series after Civil War.

Totally agree! And I am convinced that now that I will give the Orville a shot. I am kind os disapointed with season 7 of DS9, the focus on the spiritual aspect was a little bit too much on the nose for me.

I like your theoretical story arcs, it would make for great stories around the federation and the moral superiority, assumed, percieved or actually true, compared to other entities. I guess after having a narowwly avoided a coup by star fleet and having fought an intergalactic war, that alone should have had a deep impact. maybe even a change with regards to the rpime directive. Why would you leave all these new worlds and civilisations upt for grabs for an adversary, right?

It is quite striking, so, how the way tv series told stories changed from the episodic approach from TNG to a more arc driven approach in DS9 and VOY. Both of which sit somewhere between the episodic style of e.g. TNG and things like Breaking Bad and the first seasons of prison break.

> I guess it shows that novelty is probably what drives people to the platform and gets new subscribers.

It assumes that novelty is what drives people to the platform and increases/maintains the subscriber base.

However, Netflix's evident model is not capable of falsifying this assumption. By cancelling series as soon as they plateau (not even _decline_, given reporting (https://www.wired.com/story/why-netflix-keeps-canceling-show...) of its production cost escalator), they do not generate a large library of "complete series" for later viewing.

This also puzzles me, since it contradicts Netflix's willingness to pay a pretty penny for established series like Friends. Its current show-commissioning practices seem to be incapable of generating a new generational hit like that.

I agree, and I think it's a problem which can occur in data-driven systems: the system can stabilize at a non-optimal local maximum.

Ideally they should A/B test at least occasionally with different decision models to see if their assumptions are correct, but those are very expensive experiments to run when you're talking about the production of a TV series.

It's also difficult because Friends is also a long-tail phenomenon. There were dozens of 90s sitcoms that failed to become generational hits.

Also, a counter-argument to my proposition above is that broadcast TV through the mid-90s had a captive audience in a way that Netflix doesn't. To a limited extent, broadcast TV could force audiences to become familiar with a show, pushing an originally-marginal show over a threshold of popularity.

How long before production companies start paying people to watch (measurable too) the first episodes of a tv series? If you could boost your viewership so much you got to produce multiple seasons, losing out on the first season might not be a bad deal.
I see a business model there.

Netflix Decision Model Optimization (NDMO). The new SEO.

It is funny. Originally the value of Netflix was that you could watch 10 seasons of an old TV show in one go. Now you can watch 1/2 season (10-13 episodes) of a new show.

I have started to check if there is more than one season out before I watch a new show, and frequently there isn't.

I have a suspicion that the way game of thrones ended may have been an experiment to disrupt consumers attachment to release them onto new objects of desire. It didn't affect the studio or publisher that much, GOT simply vanished from culture.

Past obsessives moved to other newer things after a few days.

It's an incredibly curious thing and the opposite from the never ending marvel material that gets released.

Why would a producer intentionally throw away $millions to $billions just to test a hypothesis that people don't like bad things?

GoT died because the writer was replaced by a pair of hacks when the writer couldn't write fast enough to keep up.

> I have a suspicion that the way game of thrones ended may have been an experiment to disrupt consumers attachment to release them onto new objects of desire.

This is a great theory!

I think the creators of HBO's GOT ended the series because they were rushing to work on:

]] Benioff and Weiss inked a five-year, $250 million partnership with Netflix in August to make film and TV projects exclusively for the streaming service. The move was head-scratching at the time, considering the pair had already committed to producing Star Wars movies for Disney—an undertaking that was likely to take many years and leave little room for anything else.

https://qz.com/1737729/gots-benioff-and-weiss-picked-netflix...

> the never ending marvel material that gets released.

I dunno, now that Endgame completed the movie storyline that had been building for a decade, and their spearhead TV show Agents of SHIELD is over, I've almost completely lost all interest in the MCU. I've seen similar sentiments pretty regularly elsewhere, and wouldn't be surprised if its prominence also fades despite continued releases.

> Yes "data driven" does not always lead to what's best for the consumer.

One solution might be consumers use more data.

I guess there must also be some value to how many people put it on their their favorites list.
> We don't realize that when the money people get their hands on data, that unless we are extremely editorial in the context in which they interpret and use that data, it's going to be a disaster.

This is an absolutely fantastic point and applies in more contexts than that of publishing. You absolutely must be editorial in what you present to people who are higher up in the decision process and are less able to interpret the data. It often isn't just the money people, it is also your bosses and their bosses. It is a matter of presenting things with an eye towards the best possible outcomes, and understanding where things would get confusing for someone who is only half paying attention.

> This started in traditional publishing in the 1990s

I really don't think this started in the 1990s. The tension between commercial needs and artistic purity has existed for as long as there has been art[citation needed].

Some more modern art forms like TV and Film are very expensive and so particularly sensitive to commercial interests but it has always been true - artists have to eat just like everyone else.

Computers changed how quickly companies could collect and analyze data. The quarterly results is one artifact if this as currently companies could be publishing this data monthly or even weekly, but historically that simply wasn’t feasible.

That really did change a great many decision making processes not just in publishing but almost everywhere else.

Exactly. What happened in the 1990s was a major consolidation of all retailers, including bookstores.

This created limited shelf space, which, in turn, put pressure on publishers to consolidate their authors into a few mega best-sellers, whom they then were completely reliant on. One Stephen King or James Patterson was enough to pay for 9 underperforming titles.

Major publishers also consolidated, from many into the so-called Big Six, which then became the Big Five. Five major publishers own the whole industry. Most publishers you've heard of are an imprint of one of those, or else it's a small press with very limited distribution.

All that consolidation has an effect. It narrows the gates, and gives rise to an industry that grows reliant on gatekeepers.

Why did the great consolidations happen? Why is everything trending towards a multi-national mega-conglomerate? I think I know, but that's a story for another day.

But I dont think the commercialisation of art these days isn't driven by the hunger for food of the artists. Other forces try to extract as much value from it as they can. Not nice.
> Instead of having to get one person, who knew literature, to believe in his work, an author has to convince a whole committee of people.

I think that the "one person who knew literature" system is largely a myth. People who "know literature" often resort to promoting the same canon and authors of the same background. I'd wager that a random lottery would produce a more interesting, dynamic, and varied list of books than one curated by a single expert.

If you truly want unrestrained creativity, then organizations like NEA need orders of magnitude more funding so they can throw cash at people trying to make something new. That will produce wild, interesting, and experimental works. But it won't produce Mad Men or other kinds of works that promote polish over boundless creativity. It is a trade off.

I don't know much about the high literature scene and even less so about what it looks like in the US.

Over here in Germany, I always thought it was mostly driven by literary critics, prizes, book fairs, etc. and thus its own sort of niche although I have no idea how well that works. Is that different in the US?

> Bean counters shit up everything. This started in traditional publishing in the 1990s

I'd say the 1690s, beginning with John Dryden's subscription-only translation of Virgil. Otherwise on point.

> We don't realize that when the money people get their hands on data, that unless we are extremely editorial in the context in which they interpret and use that data, it's going to be a disaster. They don't have altruistic motives and they don't work nearly as hard as we do to understand complexity-- it's best to think of them as a different species.

One could argue 'Money people' tend to be the source of many of our resources misuses (water,land,air,etc.) Of course they'll use data to shit everything up.

This is one of those overly simplistic views that doesn't take the underlying laws and incentives into account.

Sure, it's bean counters. So then go a step further, and ask yourself: why are the bean counters afraid to take risks on fresh creative content? What market forces are driving them to bet solely on licensed shlock in the post-2000 world? What changed?

If the publishing industry is overwhelmed with a flood of writers--it very much is--well, please ask "why." Dig into the reasons behind the indie author gold rush.

There's a great in-depth recent history of the publishing industry here: https://www.wattpad.com/869503247-so-you-want-a-fandom-publi...

Quick and dirty summary:

Amazon opened its floodgates in 2009, when it offered 70% royalties. Traditional publishing gives authors somewhere around 5% royalties, when all is said and done. That is how the gold rush started.

As for publishers betting on tried and true best-sellers... that started earlier, when several laws in the 1980s caused a major consolidation of businesses, including publishers and booksellers. A law got changed, and Barnes & Noble became the arbiter of what got shelf space.

There is a lot to this history.

> Money people never, ever know their place.

I think this is pointing the finger in the wrong direction. They do know their place: it's making money. The problem is that in our corporate market-based economy any culture producer that does not relentlessly focus on profit and scale will be outcompeted and destroyed by one that does.

Corporations are incentivized to hand the reins to the money people because the larger market structure means they will die if they don't. The market quite simply does not give a shit about the long-term well-being of a society. That doesn't factor into the fitness function at all.

I wouldn't classify Netflix as a bean culture. Because Netflix is still run by Reed Hastings the founder & CEO. Netflix hired Cultural anthropologist Grant McCracken. From his research came the insight of binge watching series not from Netflix data.

Netflix invests in series by pioneering new narratives for niche markets. When a niche market is smaller or the serie is received not as expected Netflix pulls the plug as every rational agent would do.

The publishing industry in the 90ties was optimizing their business model for maximizing ROI of limited amount of shelve space by producing hits for popularity what 80% people like.

https://wistia.com/learn/marketing/science-behind-why-we-bin...

Generalizing people in to a category of money people and expecting to draw a profound conclusion from your arbitrary box is underwhelming.

Capitalism is the most efficient way to allocate capital and produces much more culture than systems driven by altruistic motives.

Don't forget that it's not a single instance game.

The more Netflix pulls shows, the more it develops a reputation for pulling shows.

That decreases viewer investment in new shows, as they're incentivized to wait and see if the show lasts, or whether they're going to be left with narrative tension and no payoff after a cancellation.

And with decreased viewer investment in new shows, more shows get cancelled because the numbers don't look good. It's pro-cyclical and it burns goodwill.

Given that time = money and that the job of money people is extract most value from shortest amount of time and that they seem to do it quite well, won't it mean that people actually get art worth their time? I think that you are upset that mediocre artists no longer could easily shove their art down people's throats? Today it is extremely easy to self-publish. If artist believes their art really should reach other people they have means to do it easier than ever. But the fact someone wants to put money behind it is a generally good indicator whether art is good or not.
> won't it mean that people actually get art worth their time?

It optimizes for local maxima, rather than taking the risks associated with finding larger global maxima.

Or, in other words: It creates lots and lots and lots of pretty-good stuff of particular types with broad appeal, rather than allowing diversification into some stuff that appeals very strongly to group A, some other stuff that appeals very strongly to group B, etc.

It makes the publishing/Netflix executives richer, but our culture poorer.

Analysis I have seen of the effect of streaming on programming choices has been the direct opposite of this:

1. Unlike network television, space isn't limited, so you can make a good show which will only appeal to 20% of the audience.

2. The amount people watch doesn't affect revenue, just whether they renew or not. So it's now better to make one show that someone will really love, than seven shows that they will be vaguely into, but see as interchangeable with seven others on a different platform.

If anything, I think Netflix originals are overoptimised for creating cult hits along niche audiences.

I don't know how it plays out in practice, but I agree that it seems as if having the must-have subscription impact of a House of Cards or Game of Thrones when they first came out would trump having a dozen meh middle-of-the-pack mainstream network procedurals or sitcoms.
There is nothing easy or cheap about creating a TV show. Self-publishing is basically impossible for a high quality show.
It's not impossible. The problem is a lack of incentives.

Amazon offers 70% royalties to indie authors.

YouTube offers peanuts to indie film makers. Netflix offers nothing.

Film-making is more expensive than novel writing, and there is a higher barrier to entry. Few indie film-makers are going to stick with it, unpaid, for multiple years. If they can receive funding, then that whole paradigm will change.

Patreon made a few steps in that direction, but I think crowd-funding has limits.

If Google/YouTube were to do what Amazon did, and offer a huge royalty share of profits...? That would turn everything around.

"Sufficiently Powerful Optimization Of Any Known Target Destroys All Value"

https://thezvi.wordpress.com/2019/12/31/does-big-business-ha...

There's a lot of judging in this comment that makes me uncomfortable ("think of them as a different species" has a very nasty history in human society).

But what you're talking about is essentially the innovator's dilemma. Following the available data can lead to short-term optimizations, but also getting caught in a local minima. The silver lining is that this creates room for new competitors who can skip around that neighborhood in the business model and find a new kind of success.

So my question is the same whenever this sort of criticism comes up: if the current companies are screwing up so badly, who are the innovators that will go around those mistakes and out-compete them?

Lulu is ancient, and has been outcompeted by Amazon and other platforms. Wattpad has something like 65 million readers.

> If the current companies are screwing up so badly, who are the innovators that will go around those mistakes and out-compete them?

I mentioned this upthread, but in a nutshell: Amazon turned the book industry on its head by offering 70% royalties directly to indie authors, cutting out middlemen (i.e. traditional publishers and literary agencies). That happened in late 2009, and it unleashed a gold rush which is still in full swing. Traditional publishers still exist, and they still dominate the print industry (due to the huge expenses involved in print runs and print retail shelf space), but they have lost a lot of control over ebooks and audiobooks.

70% is more than artists get from art galleries, and it's more than musicians get from record labels. It's unheard of in the arts. And it was a very savvy move by Jeff Bezos. It changed the dynamics of that whole industry.

If Google/YouTube or some other major distributor of film (such as Netflix, or some new start-up) offers a large platform of viewers, plus that royalty rate for an incentive, then we are guaranteed to see a film Renaissance.

I hope it happens.

I think that socioeconomic forces being what they are, it is unlikely to happen any time soon. These days, awesome startups are likely to be bought by mega-conglomerates, and any visionary ideas they have will die beneath the weight of committee thinking.

Self-publishing platforms, like lulu.com