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Bean counters shit up everything. This started in traditional publishing in the 1990s and it's responsible for the oppressive mediocrity of the "high literature" scene in the US. Money people never, ever know their place. They don't understand that culture is more important than they are, and it shows. It started with the chain bookstores. Used to be, getting in was the hard part, but once a writer got published, he stayed published. His editor would keep supporting his books until he broke out. Chain bookstores wrecked this. They'd pull an author's numbers, see that the first book was a flop, and pass on the second. They also introduced the 8-week rotation, which meant that reader word of mouth (a slower process) got disenfranchised, forcing publishers to pick winners (lead titles) and losers before the books were even launched. This changed the incentive structure. Instead of having to get one person, who knew literature, to believe in his work, an author has to convince a whole committee of people. If the editor can't sell the book to the money people, it gets no marketing or publicity and it dies. Then there are the literary agents, who don't even read 99 percent of the work sent to them. That's done by unpaid college-age interns. So, instead of writing a book readers will love, your focus becomes writing a book that people will think their bosses like. It's a totally different game. I'm not surprised this is happening to Netflix. We tend to have a pro-data bias in technology. We don't realize that when the money people get their hands on data, that unless we are extremely editorial in the context in which they interpret and use that data, it's going to be a disaster. They don't have altruistic motives and they don't work nearly as hard as we do to understand complexity-- it's best to think of them as a different species. |
They know their place. They look at spreadsheets all day long, and they see that some money losing piece of culture is preventing the business from creating non-money losing piece of culture ... or making payroll.
>It started with the chain bookstores. Used to be, getting in was the hard part, but once a writer got published, he stayed published.
It was great for the writer that got published, but not so great for countless others who couldn't get a break and couldn't get into the vaunted 'club' of gatekeeping published writers.
>Then there are the literary agents, who don't even read 99 percent of the work sent to them
Because there are magnitudes more writers, than writers who can generate an income, and always will be. This is the long-tail that everyone was predicating at the advent of the web. Democratization of culture and media means that it will be much harder for most (except for the tiny few) from making any sort of living from it. You see this on Instagram, YouTube, Twitch streaming, and podcasts because the barrier of entry is so low, it means there are hundreds of thousands of people trying all the time (and those that fail at making an income, are replaced by fresh young faces willing to try). But it's also true of more traditional media, like publishing.
>I'm not surprised this is happening to Netflix
Neither am I. Every single series that Netflix invests means they have to pass on countless others. There is no other way to run this business. The funny thing is that early on with Netflix, when they did not have a lot of content, they would keep renewing unpopular series forever. As they ramped up production, they followed the same trajectory as traditional network channels like NBC/ABC/FOX.