| >It was great for the writer that got published, but not so great for countless others who couldn't get a break and couldn't get into the vaunted 'club' of gatekeeping published writers. It was also great for readers, because there was a realistic expectation that if something was in print it was at worst competent and at best outstanding. Not so much now. >Democratization of culture and media means that it will be much harder for most (except for the tiny few) from making any sort of living from it. Democratization of culture means that culture becomes confused with entertainment. They're actually not identical. IG, YT, and the rest are now purely about marketing strategies. The content - which used to have to speak for itself - is now secondary to bikini ass shots and other eyeball acquisition systems. There is something rather weird and culty about this. It's almost as if everyone who produces content is being forced to participate in a competitive reality TV show where they Market Their Brand Really Hardâ„¢ - and the content is increasingly irrelevant. >Every single series that Netflix invests means they have to pass on countless others. Then they need to start monitoring their pilots more effectively, and also spend a little more on up-front development so that the shows that make it out of the slush pile have some prospect of getting to the end of a natural arc. This is the paradox that most people don't seem to understand. NF claims to be data driven, and supposedly it's economically pragmatic to cut off shows early. It isn't at all. It's actually unbelievably inefficient, economically and also in terms of customer loyalty. The efficient solution is to produce consistently great content. This pays off over the long-haul - because a successful series can keep generating significant income for decades. |
It's an interesting thought. Maybe if you had 3-episode arcs as a pilot and more development time, you'd have a better idea which ones have legs for a few seasons anyway. Though, as I wrote elsewhere, I don't want TV shows that go on for too long.