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by macspoofing 2074 days ago
>IG, YT, and the rest are now purely about marketing strategies.

OBVIOUSLY! Because there are a million others vying for the same eyeballs. The question is, how do you stand out? If you were a YouTuber who wanted to make a living from YouTube content you create, how would you do it?

>Then they need to start monitoring their pilots more effectively, and also spend a little more on up-front development so that the shows that make it out of the slush pile have some prospect of getting to the end of a natural arc.

How do you know they aren't doing that? No matter how good your pre-production process is for finding good shows, ultimately, it's the eyeballs and box-office that decide it. There is no formula to differentiate a hit from a bomb. What complicates things is that season 1 of the show may have been a hit, but subsequent seasons are not. There's no magic here. At some point, you are going to be cutting something to make room for something else.

>NF claims to be data driven

I'm sure it is, but there is no formula that you can use to figure out what is going to be a hit and what will be a bomb and lose you money. If there was, you wouldn't see companies spending hundreds of millions on movies that end up bombing at the box-office.

>The efficient solution is to produce consistently great content.

This is like saying the 'efficient solution' to investing is to invest in companies that give a good return and not invest in companies that lose you money.

Pretty sure everyone wants to produce great content.