[ohyes]

> We don't realize that when the money people get their hands on data, that unless we are extremely editorial in the context in which they interpret and use that data, it's going to be a disaster.

This is an absolutely fantastic point and applies in more contexts than that of publishing. You absolutely must be editorial in what you present to people who are higher up in the decision process and are less able to interpret the data. It often isn't just the money people, it is also your bosses and their bosses. It is a matter of presenting things with an eye towards the best possible outcomes, and understanding where things would get confusing for someone who is only half paying attention.