[DrThunder]

Dumb. Ford's sales are mostly their F-150. Very few people want a lightning and very few can afford them. Imagine dumping $60-$100k+ on something that's worse than it's cheaper ICE version in every way.

Also, the used EV market is going to be trash. These are throw away vehicles. The only way they keep selling is government force mandates and rebates.

[phpisthebest]

There are lot of F-150 buyers that want a good Electric Truck...

The F-150 Lightening has a strong launch, and reservation order book... then the actual truck came out and they burned alot of good will with the Community by rushing it to market with poor performance, poor battery tech, etc.

The F-150 Lightening was a BAD first showing for Ford, and it will be hard for them to recover from it with F150 owners.

[Alupis]

There are two types of F-150 buyers - those who enjoy the idea of having a truck and those who use a truck.

F-150 Lightning seems to fulfill nearly ever checkbox wishlist item for the first group... but not much for the second group.

I wager we'll see a lot more Lightnings driving around urban/suburban areas than rural or jobsites.

[rootusrootus]

> There are two types of F-150 buyers

The F-series isn't the most popular vehicle in America because there are only two types of buyers. Roughly, the answer to "who is a truck person?" is "everyone."

[Alupis]

You unintentionally make my point. If "everyone" is a truck person then no one is a truck person.

Majority of people who own trucks do not use it as a truck... rather it's used like a glorified car or SUV. That clearly makes for two types of truck buyers, with two types of needs and wants.

An electric truck is not for professionals - it's for your office commuter who likes the idea of a truck. The Lightning fits that person perfectly, even if it's not a "good truck" by truck standards.

The problem was Ford billed it as a worksite truck for professionals.

[rootusrootus]

> do not use it as a truck

Could you elaborate? It sounds like you're trying to suggest that towing an RV is the only use for a truck? But then you mentioned worksite, and the Lightning is very well suited for that (says my next-door neighbor, who operates a small construction company, and is quite happy to be electrified and not spending $1500/month fueling a gas-powered half ton).

[Alupis]

I am specifically talking about your urban/suburbanites that commute daily in their trucks, and use the bed once or twice a year for small home projects.

The rest of the year, a car or SUV would be more than sufficient. The point isn't that these people should not have a truck, the point is they do not need a truck and therefore the factors that influence their purchase are different than professionals that use the truck and bed often.

It's the same with anything - take kitchen knives for example. A professional is going to be looking for something very different than an amateur home cook.

The F-150 Lightning was billed as a jobsite, professional's truck. However, it's much better suited for the other type of truck buyer in the US.

> says my next-door neighbor, who operates a small construction company

He's probably not driving 2+ hours to a worksite out in the middle of no where, hoping there's a charging station in the next-door field.

The Lightning only gets a claimed 230 miles range after all... 320 with the extended battery with an unloaded bed. Your average F-150 boasts 700+ miles range, for comparison.

Glad it works for him - but the Lightning really isn't suited for that type of work.

[DrThunder]

The majority of truck owners do is it as a truck, they just don't use it all the time as a truck. Since vehicles are ridiculously expensive most people aren't going to purchase a separate vehicle to do none truck things.

If you buy something as useless as the f-150 lightning and try to pull your RV/boat/etc. somewhere thinking it can go any decent distance hauling stuff, you're gonna have a lot of regret.

[pornel]

This is so weird from a non-American perspective. Almost all of these luxury truck-shaped vehicles never see a speck of dirt, and are used to carry one person and maybe a grocery bag.

People drive every day in oversized vehicles with dangerously poor visibility just because they might need to carry a larger item once in a while, even though their crew cab models have barely more cargo space than hatchback. Not to mention that large items can be ordered with delivery, and trucks/vans can be rented for occasional use.

Even for work purposes pickup trucks seem niche. The pickup form factor offers less carrying capacity than a same-length van, less flexibility in using the same space for carrying both people and cargo, and has worse options for secure storage.

[DrThunder]

Your argument for having a massively oversized EV is that people won't actually use it for what it's supposedly intended for?

What's weird is trying to market something to someone spending $60k+ on a vehicle by saying you won't really use it for its intended purposes (which it can't do well) anyway so shutup and buy it.

"Buy this lesser truck that's more expensive than its ICE version."

But, I want to spend MY hard earned money on a vehicle that can do actual truck things.

"NO, you do not need an actual truck so spend $90k on this EV truck that can't go very far while towing."

Wouldn't it be better to just buy a car if I don't actually need a truck?

"No, buy this overpriced EV truck."

Solid marketing strategy. The ONLY thing ev's have an advantage at right now is the idea that they're better for the environment. By almost every other measure they're a worse product. Until they fix the issues with range they're not competing with cheaper, better ICE vehicles.

[rootusrootus]

> Almost all of these luxury truck-shaped vehicles never see a speck of dirt, and are used to carry one person and maybe a grocery bag.

That has not been my experience.

[waiseristy]

The only people driving F-150s around job sites are management with a stipend. Half ton trucks are a lot less capable then most people think, and are primarily targeted to the former of the two groups you mention

[itsoktocry]

>Half ton trucks are a lot less capable then most people think

What do you think people are doing on job sites that a half-ton can't handle?

[waiseristy]

Hauling equipment. Hauling water. Hauling any sort of aggregate. The payload of an f150 is ~2500 lbs. you’ll exceed that with four 230lb iron workers and a toolbox or two in the back.

[zamnos]

What do they drive instead then?

[Alupis]

The plain white worksite trucks you see are F-250's and bigger, mostly.

The point was, majority of the F-150's you see cruising around are used maybe once a year to pickup potted garden plants. People like the idea of having a truck, but do not actually need a truck.

That's who the Lightning is for, despite it's marketing for professionals, jobsites and the like.

[waiseristy]

The thing city denizens seem to not understand is that this fair-weather truck user is exactly who the F-150 was designed for. It was designed to be unladen 95% of the time. All the werk-truck wonk is just marketing to make sales. Ford knows who buys their products

[stonemetal12]

In truck land the numbers start at 150 and go up.

It gets reported rather oddly. The headlines all say F150, but when you open the article it will say the F series pickup. The F series trucks include every model of pickup truck Ford makes F[1-6]50.

[laweijfmvo]

Wasn't the Mach-E Ford's first showing though? I haven't heard much about them...

[CitrusFruits]

I've actually seen a good amount of them in/around the bay area.

[joewadcan]

Better towing, lower maintenance... seems like ICE vehicles are going to need the government subsidy if anyone will even want them

[itsoktocry]

>Better towing

What are you basing this on? Real world tests of the F150 EV seem to show it gets horrible efficiency while towing.

[DrThunder]

It doesn't tow better at all. The range is abysmal when you tow with it.

Why do all you EV diehards have to lie to push the product?