[Alupis]

You unintentionally make my point. If "everyone" is a truck person then no one is a truck person.

Majority of people who own trucks do not use it as a truck... rather it's used like a glorified car or SUV. That clearly makes for two types of truck buyers, with two types of needs and wants.

An electric truck is not for professionals - it's for your office commuter who likes the idea of a truck. The Lightning fits that person perfectly, even if it's not a "good truck" by truck standards.

The problem was Ford billed it as a worksite truck for professionals.

[rootusrootus]

> do not use it as a truck

Could you elaborate? It sounds like you're trying to suggest that towing an RV is the only use for a truck? But then you mentioned worksite, and the Lightning is very well suited for that (says my next-door neighbor, who operates a small construction company, and is quite happy to be electrified and not spending $1500/month fueling a gas-powered half ton).

[Alupis]

I am specifically talking about your urban/suburbanites that commute daily in their trucks, and use the bed once or twice a year for small home projects.

The rest of the year, a car or SUV would be more than sufficient. The point isn't that these people should not have a truck, the point is they do not need a truck and therefore the factors that influence their purchase are different than professionals that use the truck and bed often.

It's the same with anything - take kitchen knives for example. A professional is going to be looking for something very different than an amateur home cook.

The F-150 Lightning was billed as a jobsite, professional's truck. However, it's much better suited for the other type of truck buyer in the US.

> says my next-door neighbor, who operates a small construction company

He's probably not driving 2+ hours to a worksite out in the middle of no where, hoping there's a charging station in the next-door field.

The Lightning only gets a claimed 230 miles range after all... 320 with the extended battery with an unloaded bed. Your average F-150 boasts 700+ miles range, for comparison.

Glad it works for him - but the Lightning really isn't suited for that type of work.

[rootusrootus]

> I am specifically talking about your urban/suburbanites that commute daily in their trucks, and use the bed once or twice a year for small home projects.

The very definition of truthy. Sounds good, even without a shred of evidence to back it up.

> A professional is going to be looking for something very different than an amateur home cook.

I guess. The home cook might be inclined to buy an absurdly priced knife. The pro and competent home cooks both will reach for a basic Victorinox knife for everyday use.

> He's probably not driving 2+ hours to a worksite out in the middle of no where,

Most work trucks are driven around town. There's a niche for people who travel hundreds of miles in a day, but it's not the most common use case at all. The Lightning works great for >90% of all the usual things trucks get used for.

[Alupis]

> The very definition of truthy. Sounds good, even without a shred of evidence to back it up.

This is comical. It's not even a real dispute to assert most truck owners don't use any of the truck functions. Owning a truck in the US is more of a status symbol than anything.

> I guess. The home cook might be inclined to buy an absurdly priced knife. The pro and competent home cooks both will reach for a basic Victorinox knife for everyday use.

You unintentionally make my point again.

> Most work trucks are driven around town. There's a niche for people who travel hundreds of miles in a day, but it's not the most common use case at all.

For a work truck, loaded with gear and whatever in the back, the Lightning is objectively a poor choice. It's range is awful, and no working truck is going to acceptably sit at the local Walmart for 3 hours charging mid-day either.

The Lightning is for a very particular type of truck buyer - the ones that don't actually need a truck but want a truck.

There's nothing wrong with that... but recognizing there's different types of buyers and products in the market should not be controversial.

[DrThunder]

Buy this truck that's more expensive and arguably less good because I told you to.

It's not your money. When you have to resort to telling people they don't need a specific product with no valid reasons other than your own subjective take, you've lost. This is why the lightning will die.

I want a good reason why I would pay more for this. And no, the slight gain in being "eco-friendly" doesn't do it for me. If I cared about that I wouldn't buy a truck whether it was EV or ICE because they're both far worse for the planet than a smaller vehicle or public transport.

[DrThunder]

The majority of truck owners do is it as a truck, they just don't use it all the time as a truck. Since vehicles are ridiculously expensive most people aren't going to purchase a separate vehicle to do none truck things.

If you buy something as useless as the f-150 lightning and try to pull your RV/boat/etc. somewhere thinking it can go any decent distance hauling stuff, you're gonna have a lot of regret.