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by pornel
1162 days ago
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This is so weird from a non-American perspective. Almost all of these luxury truck-shaped vehicles never see a speck of dirt, and are used to carry one person and maybe a grocery bag. People drive every day in oversized vehicles with dangerously poor visibility just because they might need to carry a larger item once in a while, even though their crew cab models have barely more cargo space than hatchback. Not to mention that large items can be ordered with delivery, and trucks/vans can be rented for occasional use. Even for work purposes pickup trucks seem niche. The pickup form factor offers less carrying capacity than a same-length van, less flexibility in using the same space for carrying both people and cargo, and has worse options for secure storage. |
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What's weird is trying to market something to someone spending $60k+ on a vehicle by saying you won't really use it for its intended purposes (which it can't do well) anyway so shutup and buy it.
"Buy this lesser truck that's more expensive than its ICE version."
But, I want to spend MY hard earned money on a vehicle that can do actual truck things.
"NO, you do not need an actual truck so spend $90k on this EV truck that can't go very far while towing."
Wouldn't it be better to just buy a car if I don't actually need a truck?
"No, buy this overpriced EV truck."
Solid marketing strategy. The ONLY thing ev's have an advantage at right now is the idea that they're better for the environment. By almost every other measure they're a worse product. Until they fix the issues with range they're not competing with cheaper, better ICE vehicles.