The only people driving F-150s around job sites are management with a stipend. Half ton trucks are a lot less capable then most people think, and are primarily targeted to the former of the two groups you mention
Hauling equipment. Hauling water. Hauling any sort of aggregate. The payload of an f150 is ~2500 lbs. you’ll exceed that with four 230lb iron workers and a toolbox or two in the back.
The plain white worksite trucks you see are F-250's and bigger, mostly.
The point was, majority of the F-150's you see cruising around are used maybe once a year to pickup potted garden plants. People like the idea of having a truck, but do not actually need a truck.
That's who the Lightning is for, despite it's marketing for professionals, jobsites and the like.
The thing city denizens seem to not understand is that this fair-weather truck user is exactly who the F-150 was designed for. It was designed to be unladen 95% of the time. All the werk-truck wonk is just marketing to make sales. Ford knows who buys their products
It gets reported rather oddly. The headlines all say F150, but when you open the article it will say the F series pickup. The F series trucks include every model of pickup truck Ford makes F[1-6]50.
What do you think people are doing on job sites that a half-ton can't handle?