[Alupis]

The plain white worksite trucks you see are F-250's and bigger, mostly.

The point was, majority of the F-150's you see cruising around are used maybe once a year to pickup potted garden plants. People like the idea of having a truck, but do not actually need a truck.

That's who the Lightning is for, despite it's marketing for professionals, jobsites and the like.

[waiseristy]

The thing city denizens seem to not understand is that this fair-weather truck user is exactly who the F-150 was designed for. It was designed to be unladen 95% of the time. All the werk-truck wonk is just marketing to make sales. Ford knows who buys their products