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I've been reading Graeber's final book, "The Dawn of Everything," and in it he makes/repeats the observation that many cultures in contact with each other end up defining themselves as "not-the-other-culture," which he called (and I think others call) cultural schismogenesis. I think you can genericize it a bit and say humans are bad at defining themselves and need a reference point, and they often take the opposite stance of that reference point. I think this model fits in with that pretty well - there are groups who want to be "not-the-elite" which, if successful, the elite adopt. Classic "hipsterism." It also fits in with a lot of local, national, and global politics, market differentiation, etc. |
(sorry, nothing concrete to share and likely won’t for a long time)