| If I read the article correctly, this wasn't about building a new 'Google campus' (i.e. a huge building to house a large number of Google employees as their main regional HQ). This was about building Campus Berlin, an incubator for startups like they pioneered first in London and then brought to other cities. See https://www.campus.co/berlin/de and https://www.campus.co/london/en. It's easy to misunderstand this because of what the term 'campus' is typically associated with. I live in London, and when I say 'I'm going to Google's Campus', I often need to qualify that I'm not going to their main office complex at King's Cross. There may still be very valid reasons to protest Google in Berlin, but I wonder if the people objecting understood the distinction: that this wasn't a hub for all of Google's employees, but rather a place that would help diversify the tech ecosystem in Berlin and give them access to facilities and other resources. The kind of smaller startups that would be home at a Campus style incubator would not be fueling high paid Google salaries and would be a lot less likely to drive up rents e.g.. |
Another way of looking at that, is "gentrify the vibrant neighbourhood by trucking in techbros to displace the artists". It's not new (1)
I don't necessarily agree with that framing, but it is understandable and coherent, not a misunderstanding
1) https://news.ycombinator.com/item?id=18282143