[sonnyblarney]

"gentrify the vibrant neighbourhood by trucking in techbros to displace the artists"

Or bring very high paying jobs that Germany desperately needs, and allow great students to actually do something with their education, which would in turn enable a poor neighbourhood to thrive with ancilliary businesses, restaurants, taxis etc. etc..

[jtolmar]

Gentrification doesn't benefit the people who actually live there. The block gets nicer buildings and more services, but land isn't people. People in poor neighborhoods rent, so when the cost of the neighborhood goes up they just lose money until they leave, and take on the costs of moving themselves. This is pure downside for them, of course they'd be against it.

[usrusr]

It's not that simple. For Berlin, counterculture vibe is an economic resource, more important even than being the seat of government. It's what lures companies like Google there in the first place. Google wanted to be in Kreuzberg instead of Mitte, just like they wanted to be in Meatpacking instead of Midtown. Many companies are content settling down in neighboring districts, well within car-less commute range from Kreuzberg, but Google, in an impressive act demonstration of bad judgment, thought that with enough money they could just buy right into the heart of it. Even on a strictly economic level, it makes perfectly sense for the city to not want that to happen, in the same way that Rome would be stupid to allow the construction of hotels on the ancient forum even though they would surely "create jobs".

The good thing is that Google eventually understood their error (you can't buy the friendship of people who will despise you for trying) because any attempt to achieve this through regulation would have been a total shitshow for everyone involved.

It's basically the same story as the Chelsea Market building, but with gritty Berlin punks instead of cute but toothless Greenwich Village and in an environment where even rich conservatives agree with the left that money cannot overrule everything else. It's really not surprising that it turned out differently.