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Would it kill companies to be honest and upfront about these sorts of issues? I feel like "Hey, we're unable to pay our bills unless we can better monetize our product" comes across a lot more honest and trust-worthy than this "We're improving user experience! Trust us!" pride-and-accomplishment nonsense that everyone keeps regurgitating. We're not preschoolers, the Internet can spot marketing slogans a mile away. |
Being dishonest like this is one of the fastest way to lose customers. Please can spot it a mile away.
They should make it optional. Have the email collection form prominently there and ask users if they want to sign up to receive the newsletter, free tutorial, free e-book, whitepapers, etc.
Then also have a "No thanks, take me to the download".
While email to download is fine in most marketing contexts, it is NOT fine for open source products. If they want to collect emails they need to offer something in addition. It doesn't even have to be that much. A free e-book on how to use Docker or something.
The download page could also have a "Please support us by ..." section.
There are so many better ways to go about this.