[Myrmornis]

Agreed. It is extraordinary that intelligent, honest, discourse is so rarely employed when companies explain things like this. Why MBAs, sales and business types find it so hard to understand how appalling intelligent people find this style of discourse baffles me. Surely many MBAs, sales and business types are intelligent and empathetic people?

[zambal]

To me this seems to be a 'when all you have is a hammer, everything looks like a nail' type of issue, in the sense that they try to apply PR and marketing tactics from mass marketed consumer products to a niche product for professionals.

[blt]

probably not. in my experience those fields tend to attract people who either a) only care about money, or b) get a kick out of manipulating people.