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by nickjj 2864 days ago
In Docker's defense they don't really barrage you with marketing. This isn't a situation where if you create an account you're going to get emailed every day about "5 tips on moving your Enterprise application to Docker!".

I've had a Docker Hub account since Docker Hub was a thing and the only content I really ever get from Docker is a weekly newsletter (which you can opt out of) and notifications about the platform itself (such as any downtime reports, etc.).

I do think it's a bad idea though, mainly because for newer people getting into Docker it's a barrier of entry to overcome. I'm very suspicious of anyone asking me to register for things like this. On the other hand, I don't have insights that Docker has, so to make such a bold move, they probably have a plan.

2 comments

Yes, I am sure they suddenly added a login requirement to the download process because they plan to NOT use it for expanding their marketing pushes...
> In Docker's defense they don't really barrage you with marketing.

Although they may not barrage you now, there is no telling what the future holds with stunts like this.

> Although they may not barrage you now, there is no telling what the future holds with stunts like this.

I think the future is pretty predictable.

In the off chance they just wake up and start slamming you with unsolicited marketing then you can click unsubscribe in the footer of their email and you'll never see another email from Docker again.

But really, I don't think Docker is foolish enough to do that. They've spent a lot of years building up their brand and business, and aren't reckless enough to put all of that at risk by relentlessly emailing their users with marketing agendas (if that's what they wanted to do they could have been doing that for years).

Docker already knows that almost everyone uses the free community edition anyways, so they really have nothing to sell to us anyways, except for maybe Docker Hub private repo access. Anyone who already downloads Docker already knows the benefits of using Docker, so they don't need to sell us on Docker as a technology. What are they going to market to us?

Lastly, let's not forget that the Docker for Windows / Mac clients have allowed you to login to the Docker Hub for a long time now and nothing bad has came from that (unexpected marketing attempts).

> In the off chance they just wake up and start slamming you with unsolicited marketing then you can click unsubscribe in the footer of their email and you'll never see another email from Docker again.

No, you see tons of email from everyone Docker sold your "Guaranteed Live And Active" email address to, once it verified liveness and activity by you clicking the "Unsubscribe" link at the bottom of the email. And that's assuming Docker doesn't just keep spamming you, secure in the knowledge you're reading their earnest missives and care enough to respond to them personally and by hand.

> But really, I don't think Docker is foolish enough to do that. They've spent a lot of years building up their brand and business, and aren't reckless enough to put all of that at risk by relentlessly emailing their users with marketing agendas (if that's what they wanted to do they could have been doing that for years).

If they're suddenly in a different financial position, or change leadership, or for any of a number of different reasons, they could indeed go off a cliff like that.