90% of changes just make things better for the user. 10% make things worse, but they’re obvious and honest and we’re okay with it.
And then 1% is the stuff like this. The Netflix/Qwikster you’re paying less but more debacle. The EA “sense of pride and accomplishment”. The Netflix (wait, why are they here twice?) show recommendations that aren’t ads that’s happening right now.
"In our quest to improve the service for you, the user, we're making it worse.
It was great before. It's going to be terrible now, but you're going to love the changes.
We asked our investors and they said you're very excited about it being less good, which is great news for you."