| Before you jump to that conclusion, please take a look at the actual pictures of Liebeck's burns. At least two people in this thread want me to stare at grisly pictures. Yes, they're awful. I sympathize with the lady for having to go through that pain. That said, I can point you to grisly pictures of car accidents, gun accidents, and animal attacks all day. What does that have to do with understanding the nature of responsibility in our society and the impact of transferring responsibility for all accidents to the providers of products and services that are giving consumers exactly what they're asking for. Good to-go coffee is served hot. That's what consumers want. That's what I want. What do you think that lady would have done all those years ago if McDonalds had served her some 115F coffee? My guess is that most people would take it back and ask for hot coffee. As a matter of ethics, I espouse maximizing individual liberty and consumer choice. It's a bad thing to saddle everyone with lowest-common-denominator products and services because an extraordinarily small minority of people are unable to make decent decisions. |
Other places were sucessfully selling coffee at a lower temperature than McDonalds. While burns are still possible at those lower temperature a few extra seconds would have given her time to remove her clothing which would have eeduced the severity of the burns.
People are not pushing personal responsibility onto McDonalds - McDonalds took responsibility when they admitted that they preferred to settle 700 cases (some including full thickness burns) out of court than adjust their procedures.
Your personal preference is for undrinkably hot coffee. McDonalds could have offered two temperatures - regular and extra hot. Someone asking for extra hot is taking personal responsibilty for that choice, and is declaring that they know the liquid is very hot.
(About those 700 burns, including full thickness burns: full thickness burns are a medical emergency. They can be fatal. They require specialist medical attention involving painful procedures that leave scarring and possibly loss of function. McDonalds made a careful conscious choice that allowing these burns to continue and then settling costs out of court was preferable to complying with national advice about beveridge temperature. You are asking people to take responsibility for their actions: the jury decided to make McDonalds responsible for that choice.