[embedding-shape]

You're only flying blind if you make decisions not looking and thinking. Analytics isn't the only way to figure out "what your users actually care about", you can also try the old school way, commonly referred to as "Talking with people", then after taking notes, you think about it, maybe discuss with others. Don't take what people say at face value, but think about it together with your knowledge and experience, and you'll make even better product decisions than the people who are only making "data driven decisions" all the time.

[johnfn]

Sure, you can spend the weeks to months of expensive and time consuming work it takes to get a fuzzy, half accurate and biased picture of what your users workflows look like through user interviews and surveys. Or you can look at the analytics, which tell you everything you need to know immediately, always up to date, with perfect precision.

Sometimes HN drives me crazy. From this thread you’d think telemetry is screen recording your every move and facial expression and sending it to the government. I’ve worked at places that had telemetry and it’s more along the granularity of “how many people clicked the secondary button on the third tab?” This is a far cry from “spying on users”.

[xigoi]

Many products would be much better if they listened to what people are saying on public forums instead of using telemetry. For example, Google Maps has a longstanding bug where it auto-translates all reviews even if they are in a language you speak. If Google cared about user feedback, they could’ve easily fixed it, but no amount of telemetry will tell them this.

[zerkten]

The reality is that most product leaders only care about the feedback that has visible consequences. If users aren't performing some action like quitting the app that shows in the telemetry, then they aren't going to pay attention.

They'd probably call the issue you see a "craft" issue. Some PM is likely raising it. What happens is that leaders in big companies want perspectives based on data. You can go in with issues like yours but if you don't have clear data that shows significant numbers of users leaving, or users piling in, then you might as well not show up. People care about craft primarily will really struggle in these large organizations. That's not a good thing but how it is.

In large organizations, you'll see a lot of A/B testing or experimentation. Some of the worst decisions from a craft perspective are ones where they only look for "did this cause some kind of negative impact on numbers?" situation. If your feature is neutral (on abandons, uninstalls, or whatever negative outcome), then it can get shipped which overrides any qualitative question around "should we ship this in this state?". Doesn't matter too much according to these folks because it's not making things worse (in terms of numbers.)

There is probably more to explore in modern "product management" that's at the root of many of these problems. HN tends to focus on engineering but within large companies there is now a bifurcation and development of a field that forgets lots of PM was already invented.

[mort96]

These kinds of issues cause a negative feeling towards the product in the user. They keep using the product even after having seen a badly auto translated review from a language they speak or all these other things, but they now have a little bit more resentment towards the product. It makes them a bit more likely, over time, to switch to a competitor. Maybe they vent to a friend a month later and the friend suggests giving Apple Maps a try.

How do the metrics you speak of capture these subtle, delayed effects?

[zerkten]

My point is that they don't capture the effects you describe - unless designed in. There is little motivation to do that though because they can track larger effects which are aligned with current leadership priorities. That's why I included the part about the PM that has recognized the problem.

I can guarantee you that the class of problem you describe has been discussed at the individual contributor level, so is known to some extent. Getting it from recognition to action is the problem. It is a huge lift to get some of these small things through the gauntlet to execution. Meanwhile, as you say, competitors with taste and attention to detail are building a better product.

This is very much a problem of large organizations. Those same PMs at a small company. If Google Maps was an independent company, the impediments would be fewer and priorities more aligned with building the best Google Maps.

[kelvinjps10]

I hate this feature. Google knows the languages I speak because I added them in my account, even with all the tracking they obviously know, but they keep messing it up in all their products, Google Search, YouTube (they add machine audio translations to videos and translate the thumbnails).

[Avamander]

They even do it on Google Play. No, I don't want to buy books in a language I can't read, suggest me ones that I can. It's been like that for a decade now I think. I guess it doesn't make them lose a noticeable amount of money.

[Ferret7446]

What you're saying is exactly wrong. What people say on public forums is a very biased sample, the proverbial vocal minority

[embedding-shape]

> Sure, you can spend the weeks to months of expensive and time consuming work it takes to get a fuzzy, half accurate and biased picture of what your users workflows look like through user interviews and surveys. Or you can look at the analytics, which tell you everything you need to know immediately, always up to date, with perfect precision.

Yes, admittedly, the first time you do these things, they're difficult, hard and you have lots to learn. But as you do this more often, build up a knowledge base and learn about your users, you'll gain knowledge and experience you can reuse, and it'll no longer take you weeks or months of investigations to answer "Where should this button go?", you'll base it on what you already know.

[johnfn]

You seem to be interpreting my position as saying that one should only use telemetry to make decisions. Of course, no one reasonable would hold that position! What I’m saying is that only relying on user interviews without supplementing them with analytics would be knowingly introducing a blind spot into how you understand user behavior.

[embedding-shape]

Yes, probably because someone else said "If you dont have analytics you are flying blind" which I initially replied to, then when you replied to my reply, I took that as agreeing with parent, which isn't necessarily true.

> What I’m saying is that only relying on user interviews without supplementing them

I also took your "spend the weeks to months of expensive and time consuming work [...] Or you can look at the analytics" as a "either this or that proposition", where if we're making that choice, I'd go with qualitative data rather than quantitative, regardless of time taken. But probably it comes down to what tradeoffs we're willing to accept.

[johnfn]

Maybe it just comes down to how you interpret "flying blind", because I do tend to agree with that statement. Telemetry is one half of the puzzle, user interviews are the other. Without either I would argue you are flying blind; I think you agree here though.

[zerkten]

In enterprise, you have little chance of getting the real story from end users in many cases. IT will also tell you that things are used one way, only for analytics to tell you it's the opposite. If you spend some of your UX research budget to deep dive on the area you can then finally get to the bottom of it.

I think the root of the complaints here is prioritization. The things they care about are prioritized. Qualitative feedback is likely already telling PMs that something is wrong and really should be fixed, but other feedback has more data supporting it.

[acedTrex]

So if you don't want to spend the time doing that, or as is more accurate in corporate settings, the general turnover of the team is high enough that no one is around long enough to build that deep foundational product knowledge, and to be frank most people do not care enough.

This is why telemetry happens, its faster, easier and more resilient to organizational turmoil.

[embedding-shape]

> This is why telemetry happens, its faster, easier and more resilient to organizational turmoil.

I don't disagree with that, I was mainly talking about trying to deliver an experience that makes sense, is intuitive and as helpful and useful as possible, even in exchange for it taking longer time.

Of course this isn't applicable in every case, sometimes you need different tradeoffs, that's OK too. But that some favor quality over shorter implementation time shouldn't drive people crazy, it's just making different tradeoffs.

[acedTrex]

> even in exchange for it taking longer time.

I think in terms of corporate teams this is the issue a lot of times, people just are not on the team long enough to build that knowledge. Between the constant reorgs, these days layoffs and other churn the no one puts in the years required to gain the implicit knowledge. So orgs reach for the "tenure independent knowledge base.

[hombre_fatal]

Asking users isn't a substitute for usage data.

Usage data is the ground truth.

Soliciting user feedback is invasive, and it's only possible for some questions.

The HN response to this is "too bad" but it's a thought-terminating response.

[Brian_K_White]

The ground truth that I never click on Stargate on Netflix is completely at odds with the actual truth that I love Stargate and want more of it and things like it.

What the ground truth usage data is completely ignorant of is that Netflix's copy is a crappy blurry transfer, and so I got dvds instead.

[dpark]

Telemetry doesn’t tell the “why”. You never clicking in Stargate in Netflix is apparently true, so the telemetry isn’t wrong. It just doesn’t answer why.

[Brian_K_White]

Le duh. The whole point is that the perfectly true data is misleading and uninformative, and the "ground truth usage data" argument has a plot hole.

It's not that it has no value at all, it's just that it's stupid to know one thing (how to collect usage data) and think that is all you need to know and that that obviates all other sources of understanding.

If you wish to collect money from human customers, you have to be some minimum level of human yourself. Talking to your customers is not some icky hardship to be avoided and replaced with nice bash script.

[selcuka]

Sure, but Netflix is not interested in whether you love Stargate or not. Telemetry says that you never click it, so it's ok to remove it from their catalogue (which is correct).

Now, they could've done a better job by increasing the quality, but that's a further (and costly) optimisation.

[mort96]

Netflix should be very interested in a fact like "Netflix has show X, but Netflix subscribers who love show X choose to watch it someplace else due to issues with Netflix".

[Brian_K_White]

It's not correct. I paid someone else for dvds. A little more of that and I may consciously question why I pay both netflix and ebay.

[AlotOfReading]

It goes the other way as well. Usage data isn't equivalent to asking users either. A solid percentage of bad decisions in tech can be traced to someone, somewhere forgetting that distinction and trusting usage data that says it's it's okay to remove <very important feature> because it's infrequently used.

[junon]

This. If I'm forced to use a feature I hate because it's the only way to do something, the "ground truth" reflects that I like that feature. It doesn't tell the whole story.

[groby_b]

Most metrics teams are reasonably competent and are aware of that. Excepting "growth hackers"

I haven't been in a single metrics discussion where we didn't talk about what we're actually measuring, if it reflects what we want to measure, and how to counterbalance metrics sufficiently so we don't build yet another growthhacking disaster.

Doesn't mean that metrics are perfect - they are in fact aggravatingly imprecise - but the ground truth is usually somewhat better than "you clicked it, musta liked it!"

[hombre_fatal]

Yeah, it's not a good discussion without concrete examples.

One: Building a good UX involves guesswork and experiments. You don't know what will be best for most users until you try something. You will often be wrong, and you rarely find the global maximum on the first try.

This applies to major features but also the most trivial UI details like whether users understand that this label can be clicked or that this button exists.

Two: Like all software, you're in a constant battle to avoid encumbering the system with things you don't actually need, like leaving around UI components that people don't use. Yet you don't want to become so terse with the UI that people find it confusing.

Three: I ran a popular cryptocurrency-related service where people constantly complained about there being no 2FA. I built it and polished a UX flow to both hint at the feature and make it easy to set up. A few months later I saw that only a few people enabled it.

Was it broken? No. It just turns out that people didn't really want to use 2FA.

The point being that you can be super wrong about usage patterns even after talking to users.

Finally: It's easy to think about companies we don't like and telemetry that's too snitchy. I don't want Microslop phoning home each app I open.

But if we only focus on the worst cases, we miss out on the more reasonable cases where thoughtful developers collect minimal data in an earnest effort to make the UX better for everyone.

[ragall]

> You don't know what will be best for most users until you try something.

That's because you don't understand your users. If you did, you wouldn't need to spy on them.

> you rarely find the global maximum on the first try

One never finds the "global maximum" with telemetry, at best a local sort-of maximum. To find what's best, you need understanding, which you never get from telemetry. Telemetry tells you what was done, not why or what was in the people's mind when it was done.

[yjftsjthsd-h]

> Asking users isn't a substitute for usage data.

Sure.

> Usage data is the ground truth.

Absolutely not. That's how you get "we buried this feature and nobody used it, so clearly nobody wants it".

[embedding-shape]

> Usage data is the ground truth.

For what, precisely? As far as I know, you can use it to know "how much is X used" but not more than that, and it's not a "ground truth" for anything besides that.

[codedokode]

Then pay for the data if you need it so bad.

[6r17]

"You’d think telemetry is screen recording your every move" - that's literally what tracing and telemetry is about.

"Sure, you can spend the weeks to months of expensive and time consuming work it takes to get a fuzzy, half accurate and biased picture of what your users workflows look like through user interviews and surveys. Or you can look at the analytics, which tell you everything you need to know immediately, always up to date, with perfect precision." -> your analytics will never show what you didn't measure - it will only show what you already worked on - at best, it's some kind of validator mechanism - not a driver for feature exploration.

This kind of monitoring need to go through the documented data exposure - and it's a sufficient argument for a company to stop using github immediately if they take security seriously.

But I'd add that if you take security seriously you are not on Github anyway.

[johnfn]

No, telemetry is not "literally" about screen recording. Telemetry is metrics. That is why they invented a new word for it rather than calling it "screen recording".

[codedokode]

Why do you need to collect hardware fingerprint, IMEI, phone number, geolocation, list of nearby wifi access points, list of installed applications, selfie and passport photo when you can simply count how much times a server route was called?

[johnfn]

My comment explicitly uses "how many people clicked the secondary button on the third tab" as an example, not any of that nonsense -- you are not responding in good faith.

[mynameisvlad]

That's a slippery slope and we both know it. Telemetry does not automatically include those things.

[Barbing]

Indeed it's not fair in discussion context, so wonder if it was meant as a statement on the ills of telemetry as a whole.

[Lammy]

> and sending it to the government

It literally is. The network itself is always listening: https://en.wikipedia.org/wiki/Room_641A

The mere act of making a network connection leaks my physical location, the time I'm using my computer, and the fact that I use a particular piece of software. Given enough telemetry endpoints creates a fingerprint unique to me, because it is very unlikely that any other person at the same physical location uses the exact same set of software that I do, almost all of which want to phone home all the goddamn time. It's the metadata that's important here, so payload contents (including encryption) don't even matter.

[johannes1234321]

There are two aspects of that:

1) Metrics lead to wrong conclusion. There is software which has extremely rarely used features, I need it once or twice a year only, but the ability is why I use the software to begin with. If metrics get too much attention such things are removed as being unimportant ...

2) a lot of the tracking happening is way too intrusive and intransparent. There are valid use cases, however some large corporations especially, in the last had cases where they collected way too much, including private information, without really giving information about it. That overshadows good cases.

[thwarted]

> Or you can look at the analytics, which tell you everything you need to know immediately, always up to date, with perfect precision.

Analytics do not tell you everything you need to know immediately. The analytics may say that no one is using a given feature, but they don't necessarily tell you why. Maybe they don't use it because they're not aware of it, marketing is presenting it wrong, or sales isn't selling against it. Maybe they've tried to use it and it doesn't work for them and they never tried it again. Maybe the call to action to bring them to it doesn't work or directs them wrong. Maybe it gets used by 1% of the users who happen to be power users. You might look at that 1% and conclude that it's not getting enough use to warrant supporting it or keeping it around.

[sdevonoes]

Telemetry is the previous obvious step to surveillance. Not the telemetry you implement in your own small bus, but at the scale of microsoft, apple, meta… yeah

[skywhopper]

The problem is that, without the context of actually talking to and observing users in the real world, software teams have repeatedly misinterpreted telemetry. Even the description of how they use telemetry to decide which features need investment or improvement shows this. In the face of huge data with no context, they make bad assumptions rather than talking to actual users. Over and over again.

[atoav]

Yes, but the answer to "how many people clicked that button" is irrelevant if it describes the outside world. This id like concluding something is wrong with umbrellas because none of the users in the desert opened them.

If the questions you have can be answered by simple telemetry you are likely asking the wrong questions. E.g. a confused user will click all the buttons, while one thst efficiently uses your software to solve a very specific problem may always ever press the ssme ones.

The actually interesting questions are all about how your software empowers users to deal with the things they have to deal with. Ideally with as little buttons as possible. And if once a year they need that other button it will be there.

It is very easy to draw the wrong conclusions from telemetry.

[ambicapter]

> with perfect precision.

Precision isn't accuracy and all that.

[matheusmoreira]

> From this thread you’d think telemetry is screen recording your every move

> it’s more along the granularity of “how many people clicked the secondary button on the third tab?”

You don't see the contradiction here?

[paulddraper]

> Sometimes HN drives me crazy.

You can tell the difference between those who build businesses and those who simply use them.

[embedding-shape]

I was gonna say it's a difference between producing something to make money, and producing something meant for people to like and perhaps love, but same thing :)

[graphememes]

You're never going to win this argument, most of the people who post here have never actually shipped a product themselves and only work on isolated features and others have to handle / manage all of this for them so they have no real understanding of what it takes to do it

the other crowd that pretends otherwise are larping or only have some generic open source project that only a handful of people use or they only update it every 6 years

[embedding-shape]

> You're never going to win this argument

Probably because there is no "truth" here, only subjective opinion, there is no "winning", only "learning" and "sharing".

I could ramble the same about how "people relying on data never shipped an enjoyable thing to people who ended up loving, only care about shipping as fast as possible" and yadda yadda, or I can actually make my points for why I believe what I believe. I do know what I prefer to read, so that's what I try to contribute back.

[matheusmoreira]

Nobody actually cares "what it takes to do it", that's not our problem. You're not entitled to knowing even a single bit of information about us without our consent. Try innovating a way to do it without spying on people.

[codedokode]

You could hire people to be testers and pay them for the analytics, I think they would even allow you to record the screen if you paid well enough. The problem is that you do not want to pay or get consent, you want to grab the data for free and without permission and without people realizing what you do. And such kind of people deserve much worse treatment than they are treated today.

[account42]

> You're never going to win this argument, most of the people who post here have never actually shipped a product themselves and only work on isolated features and others have to handle / manage all of this for them so they have no real understanding of what it takes to do it

Have you asked those users or did you conclude this from (likely unrelated) "telemetry" you have gathered?

[Arch485]

Exactly - purely "data driven" decisions are how we end up with ads really close to (or overlapping with) some button you want to press, because the data says that increase click-through rate! But it's actually a user-hostile feature that everyone hates.

[mgfist]

The reason that feature gets implemented is not because the devs think users will like it ... they know users don't want it, but it drives revenue and pays salaries.

[PhoenixFlame101]

But collecting data and looking for insights doesn't mean you mechanically optimize features, especially user-hostile ones? This is just as, if not more, likely to happen when basing your decisions on what people say they want over what they actually do.

[defmacr0]

If we were perfectly rational, then yeah, more data should never lead to worse decisions. However, it's easy to fall into the trap where being data-driven makes you only work on those things that you know how to measure.

[account42]

Or worse, it makes you go look for data backing up the assumptions you already made.

[account42]

It's easier to not care about users if they are just numbers and you can tell yourself to ignore what they actually say.

[Sytten]

We do both and they yield different learnings. They are complementary. We also have an issue tracking board with upvotes. I would say to your point that you can't improve what you don't measure.

[bfivyvysj]

I would say to your point that you can't not spy on me while also spying on me. Maybe just don't?

[lukevp]

If I was running a physical business and I wrote down each person’s name and credit card number and the exact time and order they placed, that would be pretty invasive and “spying”. If I write down how many units I sold of each item per day, and the volume of transactions by credit card vs cash, it’s anonymized and I don’t think this would generally be considered “spying”, just normal business metrics. How’s the latter much different than anonymized product analytics?

[lamasery]

Watching me use my computer in my house or office is spying.

Aggregating request statistics server-side unless you're only generating those requests to spy on what I'm doing on my computer is more like the not-spying you're talking about.

[mgfist]

Most telemetry is more along the lines of "user spent N minutes on platform, clicked on these things, looked at these other things" etc etc. And the primary way devs use this data is by aggregating across all users and running a/b tests or viewing longer term trends.

Are some companies spying on you the way you say? Yea, probably. Most of us just want data to know what's working and what's not.

[vlovich123]

The logical conclusion is you’re asking for no local products and everything to run server side. It’s kind of a ridiculous position that doesn’t change the spying being done other than it’s on the other side of a browser.

[lamasery]

I accounted for this in my post. Obviously if you’re making requests just so you can spy, that’s spying.

[embedding-shape]

> Watching me use my computer in my house or office is spying.

I agree, but once you cross the borders out to the internet, I'd say you need to stop seeing that as "Me sitting at my computer at home", because you're actually "on someone else's property" at that point essentially. And I say this as someone who care greatly about preserving personal privacy.

[lamasery]

I deeply hate that this attitude took over even among “hackers”.

Watching people move their mouse and click stuff on “your webpage” is fucking spying. It’s in my browser. On my machine. Not running on your hardware.

Tracking what I do on my own computer doesn’t stop being spying because the program I’m doing stuff in can make network requests. WTF.

[account42]

You can write down your business transactions, sure.

Telemetry would be more akin to looking through your customers windows each day and noting down how often they use the tools you sold them. Not cool.

[staticassertion]

It's sort of hilarious to compare "talking to people" with analytics. I'm not defending Github here, but you can't possibly think that "talking to 1M customers" is viable.

[almostjazz]

You could survey a representative sample

[staticassertion]

Not really. (a) People hate responding to surveys and hate emails, you're more likely to lose users than to get data (b) there's no way you're surveying people's in a way that gets you information like "time spent on a page" or "time between commits" or whatever.

This is just nonsense tbh. Surveys and customer outreach solve completely different problems from analytics.

[almostjazz]

I agree you can't practically get the same information as you could with telemetry.

Survey data is still real data that can be used for "analytics".

Some people also hate telemetry. It feels invasive. I have a guess about what direction the percentage of consumers who hate telemetry is moving toward.

[account42]

If people feel like their feedback is valued you don't even need to ask them for it, they will come to you.

[codedokode]

You can hire people to test your product and provide analytics. But not try to siphon the data for free.

[staticassertion]

I'm not taking a side on whether a product should add telemetry. I'm rejecting the absurd notion that these suggestions are at all giving the same information.

[account42]

No one claimed that they give the same information, only that it's viable to produce a good product that solves your user's needs without using telemetry. The whole point is that you don't get the same information, e.g. no private data that the users haven't provided informed consent for upload to your servers.

[xigoi]

That’s what user forums are for.

[staticassertion]

You can set up a user forum if you'd like. If you think it will get you the same information that analytics will, you're obviously wrong.

[xigoi]

Kagi has a user forum (as well as listening to comments on other sites like Hacker News) and does not (at least supsosedly) collect telemetry. They seem to be doing fine when it comes to feedback.

[staticassertion]

Okay?

[dpark]

> Don't take what people say at face value, but think about it together with your knowledge and experience

While you’re comparing different information sources, you might even want to consider telemetry, too.

[SchemaLoad]

What people say, and what people do are different things. Especially when the people who agree to talk to you aren't representative of the whole user base.

[account42]

And what people do and the reasons they do it are even more different.