[ckozlowski]

This Microsoft response reminds me of the 2018 Blizzcon event, where the Diablo Immortal developer challenged the audience with "Do you guys not have phones?" when the audience asked if the game was coming to PC.

Then - like now - it seemed that they couldn't understand that what they made was not what their customers wanted.

[crote]

Don't forget the audience member who literally asked if it was a joke - and got cheers and applause from the rest of the audience. It was probably one of the biggest PR disasters in gaming history - and it does seem like the AI CEOs have been taking quite a bit of inspiration from it.

[xeonmc]

I think the intent is to provide a sense of pride and accomplishment when rivaling the same monetary dedication on the mobile platform comparable to the PC counterpart. You think you want bread, but you don’t: we are making subscription-based cake available which is better in every way.

[cheschire]

Brawndo has what plants crave!

[boobsbr]

The EA-speak is strong with this one.

[tokioyoyo]

I just got curious, and googled around how much Diablo Immortal made - "Diablo Immortal has achieved over $500 million in revenue in its first year". To put it bluntly, nobody cares about this PR disaster internally, because at the end, they made a lot of money and proved them wrong.

[ProllyInfamous]

>"Do you guys not have phones?"

My local state representatives just attempted this at our latest "town hall meeting" [i.e. to participate: scan the 8.5"x11" QR code, taped upon each chair].

I do not carry a phone, let alone one that scans QR codes... so instead I just provided 300 pound union dude commentary throughout our entire meeting. I definitely participated.

[markus_zhang]

My thought exactly. From hindsight, Diablo immortal is not a bad game, but that moment was really…not great. I guess the guy knew that phone games were getting momentum but unfortunately that specific group of users in Blizzcon didn’t want a phone game.

[Grimblewald]

I think if they'd teased a phone game it would have been well received. From memory, the problem was they teased something much larger/exiting (new diablo, not a chinese arpg reskin) so when the reveal hit everyone was massively let down.

I guess this is kind of similar though. what is promised isnt and likely wont be delivered.

[collinmcnulty]

I actually think that 2018 was about the time when phone games had very much lost momentum and now are much less exciting than they were circa 2013. By 2018, both the potential and the limitations of phone games were very much understood by the audience. I'd argue that the top of the hype cycle of "maybe phone games will actually become really good" was 2010's Infinity Blade. Clash of Clans came out in 2012, and by 2018 phone games were fully devoid of momentum.

[rootlocus]

It also had the absolute worse monetization scheme in history with the general sentiment being they abused every dark pattern and made the experience horrible.

[satvikpendem]

And yet Diablo Immortal made about a billion dollars, orders of magnitude more than the other Diablo games combined. Sound like they knew exactly what their customers wanted.

https://mobilegamer.biz/three-years-after-a-fiery-launch-dia...

[rincebrain]

The nuance there, I think, is that over half the players are reportedly new to the Diablo games, which suggests that their primary intended market was likely not existing Diablo players.

The core kernel of it always seemed, to me, to be an extension of the Diablo 3 RMT auction house idea - they wanted a recurring revenue source from a franchise where traditionally they were not charging one, and in this case, they squared that circle by appealing to users who were not existing players, and so did not have those norms in mind.

[satvikpendem]

Yes, however that remains the same for Windows, in that they know (or at least, they surmise) that they can make more money with AI features than without, a hypothesis that remains yet to be tested, but it doesn't mean they don't know what they're doing.

[rincebrain]

I do still strongly suspect Microsoft's endgame is to get people off Windows in the consumer space, and that most of what's going on right now with 11 is froth as they add features they think will make them money in the near term even as it drives people off or be useful in the non-consumer space, not because they sincerely think this is something people will find a net gain in the consumer space.

So yes, I agree it's likely not primarily ignorance driving this.

[satvikpendem]

Why would they want people off Windows?

[rincebrain]

I would assume because it's hideously expensive to maintain a full OS and support and compatibility guarantees with all the random horseshit consumer platforms throw at them, and they did the math and concluded they liked the profit margins for purely online and non-consumer targeted things, where they can more effectively constrain what is and isn't supported, better.

In particular, my guess is that they looked at their estimates for how much they could make off recurring revenue sources in desktop OSes, and their estimates for how the desktop market is changing with more younger users not using them or viewing them as legacy platforms, and decided they should pivot to primarily being a services provider, in much the same way they're aggressively trying to slap the Xbox branding on other things and getting out of the console market as fast as they can run.

Could be wrong, I don't work there, but usually my experience with companies that large making apparent missteps is that their goal isn't the one you think it is, and attempting to extract as much data as they can from desktop users really sounds like what you do when you're trying to squeeze the sponge before you throw it out.

[hereme888]

Google made billions by scamming the world with "free email" and a search engine that would "never display ads" or "censor content".

It was "exactly what customers wanted". Microsoft Windows is just as successful....financially speaking.

Now, if I could just get teenagers to pay more money for a magic digital rune, besides extracting all that juicy marketing data from their phone app... Because more money = better corporation.

[satvikpendem]

A corporation exists to make money, so by its own definition, one that makes more money is more successful, just as you said.

[hereme888]

But it's unwise to make money at any cost. It can cost your corporation much more in the long term. I see MS Windows on the brink of irreparable reputation damage. I believe Elon Musk is starting to work on MacroHard, and people might flood into that system just out of spite for Microsoft.

[Krssst]

At the time I got the feeling that the presenter got the genuine impression that players would at least not be completely disappointed by the announcement.

Here it's hard to understand Microsoft's surprise when almost everything Windows has done for the last ten years was despised by mostly everyone. I was thinking that decision makers knew they were making unpopular moves but did not care since there's no way Windows can lose market share. I assume he must be faking surprise, but I am not sure for what purpose since staying silent and going forward would have had less press. Well I guess bad publicity is still publicity.