And yet Diablo Immortal made about a billion dollars, orders of magnitude more than the other Diablo games combined. Sound like they knew exactly what their customers wanted.
The nuance there, I think, is that over half the players are reportedly new to the Diablo games, which suggests that their primary intended market was likely not existing Diablo players.
The core kernel of it always seemed, to me, to be an extension of the Diablo 3 RMT auction house idea - they wanted a recurring revenue source from a franchise where traditionally they were not charging one, and in this case, they squared that circle by appealing to users who were not existing players, and so did not have those norms in mind.
Yes, however that remains the same for Windows, in that they know (or at least, they surmise) that they can make more money with AI features than without, a hypothesis that remains yet to be tested, but it doesn't mean they don't know what they're doing.
I do still strongly suspect Microsoft's endgame is to get people off Windows in the consumer space, and that most of what's going on right now with 11 is froth as they add features they think will make them money in the near term even as it drives people off or be useful in the non-consumer space, not because they sincerely think this is something people will find a net gain in the consumer space.
So yes, I agree it's likely not primarily ignorance driving this.
I would assume because it's hideously expensive to maintain a full OS and support and compatibility guarantees with all the random horseshit consumer platforms throw at them, and they did the math and concluded they liked the profit margins for purely online and non-consumer targeted things, where they can more effectively constrain what is and isn't supported, better.
In particular, my guess is that they looked at their estimates for how much they could make off recurring revenue sources in desktop OSes, and their estimates for how the desktop market is changing with more younger users not using them or viewing them as legacy platforms, and decided they should pivot to primarily being a services provider, in much the same way they're aggressively trying to slap the Xbox branding on other things and getting out of the console market as fast as they can run.
Could be wrong, I don't work there, but usually my experience with companies that large making apparent missteps is that their goal isn't the one you think it is, and attempting to extract as much data as they can from desktop users really sounds like what you do when you're trying to squeeze the sponge before you throw it out.
It's true that the cloud is a big revenue driver for them, but I highly doubt they'd get rid of one of their flagship products, much less one used by billions of people as well as other corporations and governments.
Google made billions by scamming the world with "free email" and a search engine that would "never display ads" or "censor content".
It was "exactly what customers wanted". Microsoft Windows is just as successful....financially speaking.
Now, if I could just get teenagers to pay more money for a magic digital rune, besides extracting all that juicy marketing data from their phone app... Because more money = better corporation.
But it's unwise to make money at any cost. It can cost your corporation much more in the long term. I see MS Windows on the brink of irreparable reputation damage. I believe Elon Musk is starting to work on MacroHard, and people might flood into that system just out of spite for Microsoft.
The core kernel of it always seemed, to me, to be an extension of the Diablo 3 RMT auction house idea - they wanted a recurring revenue source from a franchise where traditionally they were not charging one, and in this case, they squared that circle by appealing to users who were not existing players, and so did not have those norms in mind.