| Every time I read takes like this I think people forget why big brands exist? Small business (or “lifestyle business”) vs big brand is often framed about being high quality vs cheap price, because in practice it often is. But in theory the two things are completely unrelated. Yes fixing stuff is good for the planet. But big brands could offer customer service just fine if people wanted it. Small business vs big brand is a problem of predictability.
If you have many independent small businesses, NOT all of them will be good. It will be a mixed bag what you get in your area. OP has felt so fortunate with his local highly-skilled asian-owned small business that he felt compelled to write about it on the internet. Not everyone will be this lucky. And in a world where information travels very fast (this is really the key point) this system is unsustainable, as there are really only 2 options: either people accept the fact that some neighbourhoods are served worse than others, or the take the car and make the travel up to the nice asian shop they read about on the internet, because that’s apparently worth it. But, surprise, this second option doesn't scale. Because as soon as the nice asian shop goes viral, they realise they can’t keep up with the demand at all. And so they will probably refuse lots of customers. (Note, I’m not even considering the option they might increase prices) In this sense, the derogatory “lifestyle business” comment makes sense, since I think it’s meant to highlight how elitist it is. It doesn't scale in the sense that it creates a race for who is able to cop the best option.
When I need a sofa, I want to be able to “just” get a sofa. Simple and predictable. If the sofa is good quality, even better. |
They could but they won't. Because they realized (and probably all agreed) that it's far more profitable to sell the customer a new product, rather than fixing the old one. And since they are the big brands, and they have practically a monopoly (think about big tech companies) they make the rules. They even have the power to sue the crap to which small business tries to fix their products, like Apple did multiple times.
The repair culture is not something sustainable for a big business, that to stay in the market has to increase year after year their sales, and the only way to do so is... making consumers buy new products, even if they don't need them. How to do so? Decrease the quality of the products, make them impossible to repair. No big business would stay alive if they sold you a couch that lasts a century.