[photon_lines]

I don't disagree with you - but this also explains the determining factor in which product wins and why today's markets or sofas are lower quality than they were 30+ years ago. If price doesn't matter - what's going to be the driving force in buying behavior? Consumer behavior in other words is no longer driven by quality or long-term cost: today, people will simply choose the lowest cost items and deal with the pain of having to replace it every X years. This drives the market to place a premium on what then? LOWEST COST. Lowest cost = the manufacturers that cut corners and reduce quality, so the market driving force (consumers) lead to a game where the lowest cost producers win and thus saturate the marketplace with junk.