[winphone1974]

Everything you say is true, but where the financial success comes from is leveraging this (well earned) reputation to support high, no negotiation, take it or leave it prices, and often mandatory financing. We'll see if the market continues to support fixed pricing and turning away cash buyers.

[AmVess]

Toyota has a built in customer base that is growing. With the exception of Tundra trucks, their parking lots are usually empty while Ford, GM, and Stellantis have new vehicles stacked all over with no buyers.

Of the 3 Toyota dealerships I worked with during Covid, not a single one of them charged over MSRP, even for in demand vehicles. I was at the local Toyota dealership a few months ago, and they had a long line of new vehicles parked out front, all with large SOLD signs in the windscreen. Toyota has learned from C19 and not to overstuff their dealerships with products that do not sell and cost dealerships big money in floorplan financing.

It is a similar story at the 2 Honda dealerships I've dealt with in the same time period. MSRP sales, new vehicle lot empty because vehicles are sold before they arrive.

[sgerenser]

I haven’t heard about mandatory financing, and it surprises me. Any links?

[catlikesshrimp]

In my country, Toyota dealers (there are two) have the same price for cash than for bankloans. It is not mandatory to use financing in here, but the last three times I have asked in showrooms, across some 15 years, the assistants have no idea how to process a full payment. They always took 30-60 minutes to ask around.

The price is pretty much fixed, except for cars which weren't sold after receiving a downpayment for them.

[sgerenser]

I also bought a RAV4 Prime in April of 2022, when they were very hard to come by. Arranged my own financing with a credit union at 1.99% (really got in under the wire with low rates). Dealer argued that I should at least try applying for Toyota financing but when he admitted they’d never beat 1.99% he relented and took my check. This was in Maryland, US.

Would really like to hear of a situation where a dealer literally refused a cash or outside financed transaction.

[93po]

I had a dealer refuse to sell me the car I wanted at the price they listed online. I was required to use their financing and spend $4k on service plans for that price. It was a $12k used car. This was one of the largest ford dealerships in Houston

[AmVess]

I haven't heard of that, either. I've worked with two of the region's highest volume Toyota dealerships, and neither one cared how I paid them.

[freedomben]

I bough a new Sienna recently and cash was definitely an option for people with that kind of savings (not me unfortunately haha).

[nixass]

Likely r/usdefaultism

[vsskanth]

Their financial success comes from a lack of competition from other OEMs. They spent a lot of time refining that hybrid powertrain.

There is simply no direct competition to the Toyota Grand Highlander Hybrid, so they charge whatever they want

[Solvency]

It's too bad that car is absolutely garish looking.

Why can't the world produce a single EV that looks like the new Bronco, a Wrangler, or even the Defender 90?

[AmVess]

Generally, Toyota buyers don't like to stick out in a crowd. They do have a new, reasonably priced Land Cruiser coming out, which is styled after their older, very popular Land Cruisers.

I would'nt be surprised if they come out with a 2-door version of such to fill the long vacated slot left by the FJ Cruiser.