[AmVess]

Toyota has a built in customer base that is growing. With the exception of Tundra trucks, their parking lots are usually empty while Ford, GM, and Stellantis have new vehicles stacked all over with no buyers.

Of the 3 Toyota dealerships I worked with during Covid, not a single one of them charged over MSRP, even for in demand vehicles. I was at the local Toyota dealership a few months ago, and they had a long line of new vehicles parked out front, all with large SOLD signs in the windscreen. Toyota has learned from C19 and not to overstuff their dealerships with products that do not sell and cost dealerships big money in floorplan financing.

It is a similar story at the 2 Honda dealerships I've dealt with in the same time period. MSRP sales, new vehicle lot empty because vehicles are sold before they arrive.