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I wouldn't say the process of unsubscribing from Prime is 'deceptive' but it sure has many steps. They tried just about everything to persuade me to stay except offer to bring back two day shipping. (I know many of you in urban areas are getting one day shipping but those of us in less favored geographies, such as the same ZIP code as AMZN warehouses, have seen two day shipping turn into five, which makes Amazon uncompetitive with going to the store or with other e-tailers which usually offer faster shipping.) |
I agree it's not actually that hard to cancel, but the flow is so needlessly complex from a consumer perspective.
It should go straight to a page with three buttons and associated explanations:
1) Cancel at the end of the term 2) Cancel immediately and receive pro-rated refund (Since they offer this, I'm including it here - wouldn't expect it in general) 3) Keep subscription