[Kukumber]

It's not the "strength of the brand", it's a brand name that should have never been allowed in the first place because of that kind of confusion, that's specially why they went with that name, they knew, it is market manipulation, for the same reason Phone is not allowed as a phone brand

That brand is only known in few US states, the world refer to peloton as https://en.wikipedia.org/wiki/Peloton

[Lio]

This!

They actually had the balls to threaten a few bloggers for using the term peloton correctly on YouTube.

Luckily the blogger didn’t give in and the exercise firm had to back down.

I also note that tickets to the (most excellent) Tour of Flanders came from a different firm also calling themselves Peloton.

So the exercise bike group aren’t exclusively trading under name either.

[morpheuskafka]

There's a difference between whether a name is sufficiently distinguished to trademark and whether it is prohibited as "market manipulation." One certainly could not trademark the word "phone," but it would be perfectly legal to sell a phone branded as such.

[hn92726819]

...and? Yes, there's a difference, but Peloton isn't just selling "peloton bikes," they've trademarked the name Peloton. Unless you are agreeing that a phone company named "Phone" would be as bad as a company named "Peloton"

[kevin_thibedeau]

Their business is exercise equipment. The trademark is only enforceable in that domain.

[dieselgate]

My grandma is from Spain and my favorite thing she’d make when I was a kid is “papas al pelotón”.

Just cut a potato length wise into circular “wheels” and fry them up.

Have always additionally thought the company Peloton was a bit absurd with naming