[morpheuskafka]

There's a difference between whether a name is sufficiently distinguished to trademark and whether it is prohibited as "market manipulation." One certainly could not trademark the word "phone," but it would be perfectly legal to sell a phone branded as such.

[hn92726819]

...and? Yes, there's a difference, but Peloton isn't just selling "peloton bikes," they've trademarked the name Peloton. Unless you are agreeing that a phone company named "Phone" would be as bad as a company named "Peloton"

[kevin_thibedeau]

Their business is exercise equipment. The trademark is only enforceable in that domain.