[hn92726819]

...and? Yes, there's a difference, but Peloton isn't just selling "peloton bikes," they've trademarked the name Peloton. Unless you are agreeing that a phone company named "Phone" would be as bad as a company named "Peloton"

[kevin_thibedeau]

Their business is exercise equipment. The trademark is only enforceable in that domain.