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by Lio 1384 days ago
This!

They actually had the balls to threaten a few bloggers for using the term peloton correctly on YouTube.

Luckily the blogger didn’t give in and the exercise firm had to back down.

I also note that tickets to the (most excellent) Tour of Flanders came from a different firm also calling themselves Peloton.

So the exercise bike group aren’t exclusively trading under name either.