> Our all-new handwritten cards are created by our proprietary robots. We use real pens with real ink to write your cards with all the personality of a human hand.
Good idea, until everyone starts using it and starts recognising the writing by the robot, then it becomes creepy instead.
I really wonder what font they are using. The big challenge is not finding a handwritten style font but finding a font with multiple different variants of each letter.
It becomes painfully obvious if you have two of the same letter in a row that are exactly the same. I’ve only found a couple of fonts that have that variability within a single letter and it’s pretty stunning how big of a difference it makes
I do wonder if every marketing study actually has the conclusion "almost anything you do will increase sales as long as it's something the customer hasn't seen before". The Novelty Effect is real.
I would bet it would have a pretty decent effects. I’m a digital marketer/growth guy and right now I think the least crowded inbox is the mailbox.
But not standard postcards or mass mailers.
An example:
I worked for an apparel company selling custom apparel (shirts and hoodies mostly) to army Battalions/Companies/Platoons…
We managed to grab 28% market share of an army base for $150.00 by sending a sales letter with a knock out offer and a Rubik’s cube (there were actually two rounds of mailers but the total of both of them was $150)
Had the company’s supply chain not imploded it should’ve brought as much as $300,000 in gross profits of the course of the year. I’d say a 2000x ROI is not bad for a week of work and a couple hundred dollars in materials.
I think lumpy mailers à la The Ultimate Sales Machine by Chet Holmes are a phenomenal way to cut through the clutter with CPM‘s skyrocketing and conversion rates plummeting for PPC marketing.
200% this is how I learned marketing. Sales letters. Dan Kennedy, Chet Holmes, etc.
Here's another interesting stat: Joe Girard is in the Guinness Book of World Records as the "World's Greatest Salesman." Ave car salesmen would sell ~5 cars/month and Joe sold 6-7/day.
Love it. I’ve heard Joe Girard did some questionable things to get in the door (calling during the day to get the spouse, then calling later an insinuating that spouse had requested a call) but he also did a lot of things that was digging the well for long term growth (the Christmas and birthday cards, for example).
That was our thesis when we acquired Handwrite.io and merged the functionality into PostPilot.com
We've had a decent sample size thus far of DTC brands using the handwriting. Mostly for "VIP-thank-yous" or founder/influencer-driven brands.
But results are encouraging. Across our 000s of stores we are seeing 1) increase in end customer spend and 2) increase in frequency of purchase (retention) for stores that use the handwriting.
49 cents per piece for a non-first class postcard is quite a bit, and that doesn’t include handwriting. (They want 2.99 for a handwritten card and outer envelope)
I’d be interested in learning more about just their handwriting tech and if they could parse it out from the rest of their printing and shipping process
Good idea, until everyone starts using it and starts recognising the writing by the robot, then it becomes creepy instead.