[24hourjam]

200% this is how I learned marketing. Sales letters. Dan Kennedy, Chet Holmes, etc.

Here's another interesting stat: Joe Girard is in the Guinness Book of World Records as the "World's Greatest Salesman." Ave car salesmen would sell ~5 cars/month and Joe sold 6-7/day.

He attributed his success to one tactic: handwritten notes to customers https://www.handwrite.io/case-studies/joe-girard-worlds-grea...

[MrDunham]

Love it. I’ve heard Joe Girard did some questionable things to get in the door (calling during the day to get the spouse, then calling later an insinuating that spouse had requested a call) but he also did a lot of things that was digging the well for long term growth (the Christmas and birthday cards, for example).

Love it, thanks for the comment