[MrDunham]

I would bet it would have a pretty decent effects. I’m a digital marketer/growth guy and right now I think the least crowded inbox is the mailbox.

But not standard postcards or mass mailers.

An example: I worked for an apparel company selling custom apparel (shirts and hoodies mostly) to army Battalions/Companies/Platoons…

We managed to grab 28% market share of an army base for $150.00 by sending a sales letter with a knock out offer and a Rubik’s cube (there were actually two rounds of mailers but the total of both of them was $150)

Had the company’s supply chain not imploded it should’ve brought as much as $300,000 in gross profits of the course of the year. I’d say a 2000x ROI is not bad for a week of work and a couple hundred dollars in materials.

I think lumpy mailers à la The Ultimate Sales Machine by Chet Holmes are a phenomenal way to cut through the clutter with CPM‘s skyrocketing and conversion rates plummeting for PPC marketing.

[24hourjam]

200% this is how I learned marketing. Sales letters. Dan Kennedy, Chet Holmes, etc.

Here's another interesting stat: Joe Girard is in the Guinness Book of World Records as the "World's Greatest Salesman." Ave car salesmen would sell ~5 cars/month and Joe sold 6-7/day.

He attributed his success to one tactic: handwritten notes to customers https://www.handwrite.io/case-studies/joe-girard-worlds-grea...

[MrDunham]

Love it. I’ve heard Joe Girard did some questionable things to get in the door (calling during the day to get the spouse, then calling later an insinuating that spouse had requested a call) but he also did a lot of things that was digging the well for long term growth (the Christmas and birthday cards, for example).

Love it, thanks for the comment